Topic: AI in the Retail Industry

AI is one of the latest buzzwords that everyone is talking about, but how can it help retailers and in-store CPGs? Explore the latest AI developments in the retail industry, from AI-powered shelf optimization to how AI is helping businesses make better decisions with AI merchandising. Learn about AI and the new retail landscape to ensure that you have all the latest knowledge and insight you need to take advantage of AI as leading retail technology.

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Digital Transformation in the Latin American Market
We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...
Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.
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Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
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Digital transformation in traditional sales
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Digital transformation in traditional sales: innovative strength for sustainable success
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Per...
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.  Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.
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Transforming In-Store CPG Execution: The Power of AI and Image Recognition
In the fast-paced and competitive world of Consumer Packaged Goods (CPG), mastering in-store execution is a strategic imperative. Elevating sales, bolstering brand visibility, and ...
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How AI Merchandising is Changing The Retail Industry
Learn How AI Merchandising Will Reshape Retail The future of retail is calling out to all retailers and CPG brands. Are you prepared for a revolutionary shift in retail? The indust...
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
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The Role of AI in Optimising Shelf Space: A Deep Dive into Transforming CPG Retail Execution
In today’s rapidly evolving Consumer Packaged Goods (CPG) landscape, optimising shelf space is more critical than ever. Retailers and CPG companies alike strive to maximise ...
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Retail execution basics: What every CPG manager should know
Every loyal shopper knows the frustration of discovering that their favorite product is out of stock (OOS) or in the wrong location. But as the battle to win at the shelf intensifi...
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.
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Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store
Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.
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Boosting retail sales of alcohol in a challenging climate with strategic merchandising innovation
Manufacturers have always faced restrictions on alcoholic beverage advertising and sales that are dependent on a complicated web of state laws and local ordinances. Supply related...
Discover how alcoholic beverage companies are addressing today's challenges with out-of-the- box approaches to merchandising at the retail level, including industry-leading artificial intelligence (AI) technology and innovative, cost-effective solutions to staffing issues.
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