Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Blog
Case Study
What You Need to Know Before Working With a Distributor
In the world of consumer-packaged goods (CPG), a distributor provides a bridge between producers and retailers.  Because of what they do, distributors play a critical role in busi...
If your retail business is considering a partnership with a distributor, here are a few key considerations before you sign a deal.
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Case Study
  • Research & Whitepapers
Complexity, Data and Greater Uncertainty: How Retail Merchandising Is Changing
  With merchandising witnessing a new data-centered overhaul, the ground is shifting beneath retailers.  RETHINK Retail’s newest report, featuring exclusive contributions ...
Merchandising has always been at the core of retail operations, but the needs of the consumer are changing, and retailers must adapt their operations to the current landscape. This guide by RETHINK Retail and Trax highlights these changes and the steps retailers must take to become quicker, more efficient, and transparent when it comes to managing data and communicating.
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Case Study
  • Videos & Webinars
How technology can enhance shelving principles at retail
In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. T...
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Blog
Case Study
  • Videos & Webinars
Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store
Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.
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Case Study
  • Videos & Webinars
Boosting retail sales of alcohol in a challenging climate with strategic merchandising innovation
Manufacturers have always faced restrictions on alcoholic beverage advertising and sales that are dependent on a complicated web of state laws and local ordinances. Supply related...
Discover how alcoholic beverage companies are addressing today's challenges with out-of-the- box approaches to merchandising at the retail level, including industry-leading artificial intelligence (AI) technology and innovative, cost-effective solutions to staffing issues.
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Blog
Case Study
Mars Pet Care
Mars Petcare, a leading CPG company, leveraged Trax’s powerful insights and data-driven solutions to measure compliance, improve product visibility and on-shelf availability (OSA), and power its retail operations across stores.
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Blog
Case Study
Leading Beverage Alcohol Company
One of the world’s largest producers of beers and spirits with over 200 brands needed an efficient and scalable way to delight customers while providing profitable recommendations at the outlet level.
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Case Study
GoGo SqueeZ
GoGo SqueeZ used Trax Image Recognition and saw 11% increase in total points of distribution, 26% sales growth YoY, and 7% sales growth versus the period prior to using Trax.
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Case Study
Sanofi
Trax and Sanofi’s Perfect Store program are in over 30 countries and participating stores are growing at a rate that is 80 percent higher than other stores.
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