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Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Blog
Case Study
The Role of AI in Optimising Shelf Space: A Deep Dive into Transforming CPG Retail Execution
In today’s rapidly evolving Consumer Packaged Goods (CPG) landscape, optimising shelf space is more critical than ever. Retailers and CPG companies alike strive to maximise ...
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Case Study
Retail execution basics: What every CPG manager should know
Every loyal shopper knows the frustration of discovering that their favorite product is out of stock (OOS) or in the wrong location. Retailers don’t like missing out on sale oppo...
Retail execution is a business process designed to ensure that a consumer goods manufacturer’s overall brand strategy is executed in retail stores. Put simply, retail execution aims to put the right product on the right shelf at the right time.
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Case Study
  • Videos & Webinars
How technology can enhance shelving principles at retail
In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. T...
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Case Study
  • Videos & Webinars
Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store
Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.
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Case Study
Mars Pet Care
Mars Petcare, a leading CPG company, leveraged Trax’s powerful insights and data-driven solutions to measure compliance, improve product visibility and on-shelf availability (OSA), and power its retail operations across stores.
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Case Study
Leading Beverage Alcohol Company
One of the world’s largest producers of beers and spirits with over 200 brands needed an efficient and scalable way to delight customers while providing profitable recommendations at the outlet level.
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Blog
Case Study
GoGo SqueeZ
GoGo SqueeZ used Trax Image Recognition and saw 11% increase in total points of distribution, 26% sales growth YoY, and 7% sales growth versus the period prior to using Trax.
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