Role: In-Store & Shopper Marketing

In-store marketing to customers is an important part of the consumer retail journey and helps make the products on your shelves stand out, and in turn facilities the increase in sales. Examples include giving away free samples or engaging digital signage to name a few. Learn all about the best shopper marketing strategies in retail and CPG and find case studies and examples to help your business implement effective marketing strategies.

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Case Study
This leading brand in avocado based dressings and oils used Trax Dynamic Merchandising to improve in-store execution and brand representation, leveraging a tech-powered, on-demand workforce for greater coverage and real-time visibility.