Role: Category Management

Category management is an important process for CPGs and relates to the way products are grouped together and segmented into different product categories. The goal of category management is to synergize both the procurement (purchase) and the sales of products in an efficient and streamlined manner. Explore articles on strategies for managing product categories and learn about the latest advances and technology in the industry. Find case studies and examples on how category management can be implemented more effectively for your organization

Phone looking at shelf
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Case Study
Unlocking Retail Success: Category Management Association interview
In an insightful interview with the Category Management Association, Matt Greene, Vice President of Enterprise Sales and Account Management, Americas at Trax, shared his expertise ...
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Tyson + Trax: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
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KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges
At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...
En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.
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  • Videos & Webinars
Trax + Kraft Heinz chat Image Recognition
Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...
In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.
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Digital transformation in traditional sales
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  • Videos & Webinars
Digital transformation in traditional sales: innovative strength for sustainable success
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Per...
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.  Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.
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Sue Toy
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  • Videos & Webinars
Achieving Category Excellence
Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We’ll delve into the critical aspects of branding, ope...
Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We'll delve into the critical aspects of branding, operational efficiency, and targeted marketing strategies that enhance brand visibility and consumer loyalty. Sue Toy, Vice President of Association Development for Xerxes Global
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  • Research & Whitepapers
How to stay competitive in the snack sector
Snack brands are facing a crisis in-store as rising costs, increased competition, and the impacts of inflation cause consumers to shop in unpredictable ways. From traditional chann...
This whitepaper discusses how Trax Dynamic Merchandising powered by FlexForce and Trax Snapshot can help CPGs remain competitive in demanding snack category.
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How AI Merchandising is Changing The Retail Industry
Learn How AI Merchandising Will Reshape Retail The future of retail is calling out to all retailers and CPG brands. Are you prepared for a revolutionary shift in retail? The indust...
Learn how AI Merchandising & AI Technology will reshape the retail landscape along with examples of brands that have used various types of AI.
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Using Signal-Based Merchandising to Help a Global Chocolatier Avoid Out of Stock Issues and Drive Sales
The U.S. is the world’s largest chocolate market and consumers are increasingly choosing high-quality chocolate.
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