SoftBank zeroes in on Southeast Asia in search of next Grab

SoftBank Group has recently been in the news for a slew of investments in startups across Southeast Asia, looking to replicate its success from ride-hailing app Grab. Among these is the investment the company made in Trax. SoftBank’s CEO and Chairman, Son Masayoshi, said: “A number of leading U.S. brands are prompted to visit Trax after hearing that the company has helped shorten product stockout time dramatically and push up sales by 20%. Trax will transform global sales operations.”

Read about this and all the other major investments by SoftBank in the full article on Nikkei Asia.

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