In the competitive retail environment today, image recognition technology offers many tangible benefits to retailers, especially in the area of digital merchandizing, in-store measurement, and analytics.
Joel Bar-El, CEO of Trax, says that with the technology, a sales representative can take a photo of the store shelf, send it to the Trax cloud for analysis and within minutes get a full report to better understand product availability and positioning, category and merchandising opportunities, or monitor compliance for promotions.
These help retailers reduce time spent in-store and give them more in-store insights.