AiThority Interview With Martin Smethurst, MD EMEA at Trax Retail

AiThority sat down with Martin Smethurst, Managing Director of EMEA at Trax, to ask fascinating questions about the impact of AI on how shoppers interact with the retail shelf, arguably the most important channel in the industry. Some queries include:

  • How do you see the pace of evolution of the retail industry further accelerating with adoption of AI, Machine Learning and Computer Vision?
  • What are your predictions on the role of AI, Machine Learning and Robotic Process Automation for retail?
  • How does Trax help digitize Customer Journeys?

In the future, we’ll also see insights from Trax be able to map out the entire customer journey incorporating fixed cameras, robotics and sensors. - Martin Smethurst, EMEA MD at Trax

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