1. Better shelf intelligence
Even if you can pay for top billing in Whole Foods and elsewhere, you’re still competing with many other brands for visibility.
That’s left an opening for a slew of startups to develop technology to track metrics like share-of-shelf and distribution. Computer vision platform Trax Retail analyzes what happens on physical shelves using images from in-store cameras, robots, or mobile phones to create a digital version of the physical store.