Role: Category Management

Category management is an important process for CPGs and relates to the way products are grouped together and segmented into different product categories. The goal of category management is to synergize both the procurement (purchase) and the sales of products in an efficient and streamlined manner. Explore articles on strategies for managing product categories and learn about the latest advances and technology in the industry. Find case studies and examples on how category management can be implemented more effectively for your organization

consumer in dairy products aisle
Blog
Case Study
The Cold Truth: Why Dairy Brands Need Smarter Merchandising 
The dairy category is one of the most high-stakes aisles in the store. Space is limited, demand is high, expiration dates are non-negotiable, and the pressure to stay in stock is c...
In a rapidly evolving market, dairy brands face the challenge of standing out amidst fierce competition. Traditional merchandising strategies are no longer enough to capture the attention of savvy consumers. This article delves into the cold truth about the dairy industry and explores innovative merchandising techniques that can elevate brand visibility and drive sales. Discover how leveraging data-driven insights, creative packaging, and engaging in-store experiences can transform the way consumers perceive dairy products. Join us as we uncover the secrets to smarter merchandising that can help dairy brands thrive in today’s dynamic marketplace.
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Blog
Case Study
The Hidden Power of Image Recognition in Bars, Restaurants, and Pharmacies
When most people think about Image Recognition (IR) in CPG, their mind goes straight to the shelf. Supermarkets. Hypermarkets. Aisles neatly stacked with packaged goods. And to be ...
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Merchandiser points Trax app at retail shelf
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Case Study
3 Ways Dynamic Merchandising is Setting Brands Apart 
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty. Without customers, you lack sales, but more importantly, you lack a future for ...
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
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Man staring at question marks and clear shelf
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Case Study
7 Myths About Image Recognition in CPG – Debunked 
Image Recognition (IR) has rapidly become one of the most transformative technologies for Consumer-Packaged Goods (CPG) companies, retailers and the teams executing the plans live ...
Think image recognition is just about snapping shelf photos? Think again. From real-time KPIs to executional excellence in the most fragmented retail environments, IR is transforming how CPGs win at the shelf. We’re busting the 7 biggest myths holding brands back—and showing why IR is no longer a nice-to-have, but a must-have.
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Blog
Case Study
How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data  
Retail Data, Recalibrated: Getting Closer to the Truth on Shelf  CGT, Analytics Unite Data is becoming a sense of a buzzword today, and it’s not a lack of data that is the issue...
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Case Study
The Shared Truth Behind Retail Excellence
In today’s fast-moving retail world, real-time shelf visibility isn’t a luxury—it’s a necessity. Out-of-stocks, phantom inventory, and poor execution are daily threats to b...
In today's competitive landscape, retail excellence is not just a goal—it's a necessity. Discover the shared truths that drive successful retail strategies and elevate customer experiences. From understanding consumer behavior to leveraging technology, the secrets to thriving in the retail world are more accessible than ever. Join us as we explore the key principles that can transform your business, enhance brand loyalty, and boost sales. Whether you're a seasoned retailer or just starting out, these insights will empower you to navigate the complexities of the market and achieve lasting success. Dive in and unlock the potential of your retail journey!
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Blog
Case Study
Leading water brand achieved 3.81x ROI
Discover how a leading water brand transformed its merchandising strategy with Trax’s Signal-Based Merchandising, achieving an impressive 3.81x ROI. Faced with persistent out-of-stock challenges and inconsistent planogram execution in CVS stores, the brand sought a more responsive approach to enhance product availability and shopper satisfaction. By leveraging real-time insights and dynamic tasking, Trax helped the brand not only address immediate issues but also build smarter, adaptive operations. The results? Significant sales uplift and a remarkable drop in out-of-stocks. Dive into the full case study to learn how this innovative solution reshaped retail performance.
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