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The dairy category is one of the most high-stakes aisles in the store. Space is limited, demand is high, expiration dates are non-negotiable, and the pressure to stay in stock is c...
In a rapidly evolving market, dairy brands face the challenge of standing out amidst fierce competition. Traditional merchandising strategies are no longer enough to capture the attention of savvy consumers. This article delves into the cold truth about the dairy industry and explores innovative merchandising techniques that can elevate brand visibility and drive sales. Discover how leveraging data-driven insights, creative packaging, and engaging in-store experiences can transform the way consumers perceive dairy products. Join us as we uncover the secrets to smarter merchandising that can help dairy brands thrive in today’s dynamic marketplace.
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Case Study
Frozen food brands are becoming increasingly popular as consumers seek out meals that are quick, cost-effective, and easy to prepare. According to a recent survey conducted by Shop...
In a competitive marketplace, frozen food brands often struggle to stand out. Enter Shopkick, a platform designed to empower these brands and enhance visibility. By leveraging innovative strategies, Shopkick helps frozen food products capture attention and drive sales. Discover how this approach fosters deeper connections with consumers and transforms the frozen food aisle into a vibrant showcase. Explore the future of frozen food marketing!
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When most people think about Image Recognition (IR) in CPG, their mind goes straight to the shelf. Supermarkets. Hypermarkets. Aisles neatly stacked with packaged goods. And to be ...
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Case Study
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
Without customers, you lack sales, but more importantly, you lack a future for ...
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
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Case Study
When you’re leading a field sales organization, every pound, dollar or euro you invest must justify itself, especially when budgets are tight and expectations high. So, when the ...
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Case Study
Marketing Resilience in a Shifting Economy: Data-Backed Tactics for Retailers and CPG Brands
How to strengthen customer engagement and drive sales when consumer behavior is in flux...
Find out how brands can strengthen customer engagement and drive sales in the current market with various data-based tactics from Trax
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