Between 2020 and 2022, Perfect Store programs took a backseat as retailers prioritized on-shelf and in-stock availability, as well as protecting the safety of their shoppers in stores during the COVID-19 pandemic.
In that time the rules of grocery shopping have been re-written and Perfect Store programs are establishing new grounds in a retail landscape that has dramatically changed.
As Scott Bellm, VP of Customer Excellence at Reckitt says in The future of Perfect Store whitepaper,
It’s actually not about achieving perfection: it’s about continuously evolving and progressing to the next level and drive growth behind the program.
Download this succinct infographic for 4 ways CPGs can take their Perfect Store program to the next level.
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