9-11 April, 2025
Join Trax as we invite our partners to exchange ideas, share best practices, and deep dive into industry opportunities and challenges.
What is
TraxConnect
Trax is spotlighting game-changing brands and retail solutions that dare to be different. Get insights from dynamic speakers on conquering shelves, boosting sales, winning over shoppers, and thriving in a competitive market. Engage in meaningful discussions about industry trends and innovations to shape Trax’s future. Plus, listen to perspectives from global CPG brands, investors, retailers, and agencies.
14:00 - 14:15
Welcome to TraxConnect
Gary Laben, Trax CEO
14:15 - 14:45
Trax’s Vision of the Future
David Gottlieb, Trax CRO
14:45 - 15:30
From Traditional to Digital
Lars Hamann, Head of Digital Business Sales; Rotkäppchen-Mumm
15:45 - 16:30
Case Study: On-Device
Daniela Silva, Head of Home Operations & Field; Unilever
16:30 - 17:15
Using Data to Drive Retail Excellence
Mark Jagger, Founder; Jaggs Consultancy (formerly Sanofi, Reckitt, P&G)
09:00 - 10:00
Achieving Growth, Regardless of Obstacles
Sterling Hawkins, Best Selling Author
10:00 - 10:45
Execution with Excellence...
Lily Loo, Sales Director; URMunchys
10:45 - 11:30
Economics, Election, War..
Shiwani Kumar, Global Consumer Goods Lead; Salesforce
13:45 - 14:45
Panel: Different Versions of a Perfect Store Program
Bruna Alvarenga, Regional Head of in Store Execution; Beiersdorf
13:45 - 14:45
Panel: Different Versions of a Perfect Store Program
Michiel Bleys, Commercial Director; Unilever
Agenda
Day One | 9 April
12:30 – 13:30
Lunch
Travel Day
Welcome Lunch
Four Corners – The Hoxton Hotel
14:00 – 14:15
Session
Gary Laben, Chief Executive Officer; Trax
Welcome
Welcome to TraxConnect
14:15 – 14:45
Session
David Gottlieb, Chief Revenue Officer; Trax
Trax’s Vision of the Future
Hear about the future of Trax and retail execution
14:45 – 15:30
Session
Lars Hamann, Head of Digital Business Sales; Rotkäppchen-Mumm
From Traditional to Digital: Reinventing Retail Execution
Explore the shift to a technology-enabled model to drive growth
Experience Luxury
TraxConnect is hosted at one of Barcelona’s finest hotels, The Hoxton, Poblenou. Enjoy great amenities, rooftop dining, and an unforgettable experience – all conveniently located 30 minutes from the airport.
Hotel Booking Rate Information:
Please note that while the booking rate will initially be displayed as €275, the rate will be adjusted to €200 a night at check-in. Rest assured, you will only be charged €200 a night upon arrival. If you have any questions, please contact us here.
Why attend TraxConnect?
You'll be in great company
Imagine 30+ CPG leaders, sharing challenges, successes, opportunities and goals, all in one room. Get ready for some fantastic conversations and lasting memories!
Be part of the Trax roadmap
Ready to shape the Trax roadmap? Now’s your chance! Share how we can support your business, and watch your ideas come to life with actionable takeaways for the team. Plus, score a potential discount to test your brilliant concept!
It’s not all meetings
Because the best connections are often made in spontaneous moments, we’re adding a touch of fun with sports games and boat rides! Join us for a blend of organized networking and enjoyable activities.
Share your successes
Celebrate your hard work because you’re not on this journey alone! Let’s shout your valuable insights from the rooftops. It’s time to collaborate, share, and elevate together.
A look at top solutions
Unlock the full potential! Maybe you’re using just one of Trax’s solutions or a single feature, but this is your ticket to explore all the possibilities. Join us for an insider’s peek at what’s in store, and gear up to supercharge your brand growth in 2025.
Learn from others
Curious about the secrets behind other brands’ retail execution successes or leaders’ professional distinction? Wonder no more! Join us at this event to share experiences, and level up together.
Past Events
Explore highlights from our previous TraxConnect session recordings. Below, you’ll discover a gallery of images capturing memorable moments from these events.
Ready to attend our next TraxConnect?
RSVP now and receive additional information on lodging, venue, transportation and more.
Filming Notice: Please note that photography and filming is taking place at this event and will be used for promotional purposes. Trax Retail may use these photographs, videos, or recordings on our website, social media channels, and in our printed marketing materials or publications. If you do not wish to be photographed or filmed, please inform the photographer/camera person or a member of the Trax team. You can also contact us after the event if you wish to be removed from any content by emailing: privacy@traxretail.com. For more information about how we process personal data, visit our Privacy Policy.
