Privacy Policy

Last Updated: [October 15, 2015]

This Privacy Policy explains how information about you is collected, used and disclosed by Trax, and any subsidiaries or affiliated companies (collectively, “Trax,” “we” or “us”) when you access and use our websites or services offered by TRAX (collectively, the “Services”), or when you otherwise interact with us. Please note that this Privacy Policy does not apply to the practices of third parties that Trax does not own or control, or to individuals that Trax does not employ or manage. By using the Services, you consent to the processing of your information as set forth in this Privacy Policy, now and as amended by us.

What Information Does TRAX Collect?

Information You Provide to Us.

We collect information you provide directly to us when you use the Services, including when you contact us with a question, comment, or request; apply for a job; sign up to receive electronic newsletters, or to download case studies and other Trax marketing and other materials from our website; or otherwise communicate with us. The types of information we may collect directly from you include, but not limited to:

  • Contact information, such as your name, company name, address, phone number, e-mail address and any other contact information you choose to provide;
  • Demographic information, such as information about the location of your company’s offices and key personnel;
  • Information you choose to provide through community forums, webinars, or other interactive areas of our Services.
  • Information We Collect Automatically.

When you access and use our Services, we automatically collect technical information from your computer or mobile device over time and across different websites when you use the Services, including:

  • Log information, such as your Internet Protocol (IP) address, the type of browser you use, access times and pages you request; and
  • Information collected via cookies, web beacons and other tracking technologies. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience. Web beacons are electronic images that may be used in our Services and emails to help deliver cookies, count visits and understand usage and campaign effectiveness.

Information From Other Sources:

We may also obtain information from other sources and combine that with information we collect directly about you.

How Does TRAX Use the Information It Collects?

We use the information we collect about you for various purposes, including, but not limited to:

  • Provide, maintain and improve our products and Services and send you related information, including confirmations, updates, security alerts and support and administrative messages;
  • Respond to your comments, questions and requests and provide customer service;
  • Communicate with you about products, services, offers, promotions, rewards and events offered by TRAX and provide news and information we think will be of interest to you;
  • Monitor and analyze trends, usage and activities in connection with our Services;
  • Personalize and improve our Services and provide content or features that match your profile or interests;
  • Process and deliver contest entries and rewards;
  • Link or combine with information we get from others to help understand your needs and provide you with better service; and
  • Carry out any other purpose for which the information was collected.

We also may combine or aggregate any of the information we collect through the Online Services or elsewhere (e.g., through telephone, email, or personal contact with us or our employees, webinars or public events such as trade shows or seminars) for any of these purposes.

Will Trax Share Any of the Information it Receives?

Information about our customers/partners is an integral part of our business. We will not sell, rent, or lease information that can personally identify you to others except as described in this Privacy Statement.

We may disclose the information we collect from you through the Services to service providers and suppliers who work on our behalf and who have agreed to keep the information confidential and use the information solely to carry out the services that they are performing for us; as required by law, such as to comply with a subpoena or other legal process, a court order, or government reporting obligations; when we believe in good faith that disclosure is necessary (a) to protect our rights, the integrity of the Services, or your safety or the safety of others, or (b) to detect, prevent, or respond to fraud, intellectual property infringement, violations of our Terms of Use, violations of law, or other misuse of the Services; and to service providers, advisors, and other third parties to the extent reasonably necessary to proceed with the negotiation or completion of a merger, acquisition, or sale of all or a portion of our assets.

In addition, we may share de-identified information, such as reports on user demographics and traffic patterns, with third parties.

Third-Party Sites

The Services may permit you to link to other websites on the Internet, and other websites may contain links to our Services. These other websites are not under Trax control, and such links do not constitute an endorsement by Trax of those other websites or the services offered through them. The privacy and security practices of third-party websites are not covered by this Privacy Policy, and Trax is not responsible for the privacy or security practices or the content of such websites.

With Your Consent

Except as set forth above, you will be notified when your personal information may be shared with third parties.

Is Information About Me Secure?

We strive to maintain reasonable administrative, technical, and physical safeguards designed to safeguard the information collected by the Services. However, no information system can be 100% secure, so we cannot guarantee the absolute security of your information. Moreover, we are not responsible for the security of information you transmit to the Services over networks that we do not control, including the Internet and wireless networks.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Changes to this Privacy Policy

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the ways you can help protect your privacy.

Questions or Concerns

If you have any questions or concerns regarding this Privacy Policy, please email info@traxretail.com.