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Topic: Execution

When it comes to CPG, in-store execution is vitally important. Trax Execution is a flexible and modern way of merchandising to help a brand stay on-shelf. Often, brands and manufacturers are protective of their brand image and this need is often reflected in how they want their products displayed in-store. Read articles on how Trax can help a brand with their in-store merchandising needs and unlock retail success. Find news, and insights in the CPG and retail industry.

Traxmart booth at NRF
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Case Study
NRF Europe Spotlight: Trax Redefines Retail with Cutting-Edge AI
NRF Europe’s Innovators Showcase isn’t just any retail technology event. It is a prestigious, invite-only gathering that serves as a launchpad for the most groundbreaking retai...
At NRF Europe’s Innovators Showcase, Trax turned innovation into action. Our immersive “Traxmart” booth gave retailers and brands a hands-on look at how AI and augmented reality are reshaping shelf execution; delivering real-time insights faster than ever (sometimes before your coffee was ready). From our On-Device IR demos to our thought-leadership session Retail in 2026, we showed how data, agility, and creativity come together to drive smarter decisions. The future of retail is here, and Trax is helping lead the way.
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Webinar with Mondelez
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Case Study
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar 
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar  Retail is undergoing a major transformation. Inflationary pressures, evolving shopper expectati...
Discover how CPG leaders are rethinking retail execution in the face of rising costs, shifting shopper expectations, and the growth of retail media. In our recent webinar with Mondelez, Trax explored how image recognition, AI, and gamification are transforming shelf visibility, motivating field reps, and connecting execution directly to shopper engagement. Read the full recap to see the top audience questions answered—and learn how Trax is helping brands turn execution into a true competitive advantage.
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consumer in dairy products aisle
Blog
Case Study
The Cold Truth: Why Dairy Brands Need Smarter Merchandising 
The dairy category is one of the most high-stakes aisles in the store. Space is limited, demand is high, expiration dates are non-negotiable, and the pressure to stay in stock is c...
In a rapidly evolving market, dairy brands face the challenge of standing out amidst fierce competition. Traditional merchandising strategies are no longer enough to capture the attention of savvy consumers. This article delves into the cold truth about the dairy industry and explores innovative merchandising techniques that can elevate brand visibility and drive sales. Discover how leveraging data-driven insights, creative packaging, and engaging in-store experiences can transform the way consumers perceive dairy products. Join us as we uncover the secrets to smarter merchandising that can help dairy brands thrive in today’s dynamic marketplace.
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Merchandiser points Trax app at retail shelf
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Case Study
3 Ways Dynamic Merchandising is Setting Brands Apart 
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty. Without customers, you lack sales, but more importantly, you lack a future for ...
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
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Blog
Case Study
How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data  
Retail Data, Recalibrated: Getting Closer to the Truth on Shelf  CGT, Analytics Unite Data is becoming a sense of a buzzword today, and it’s not a lack of data that is the issue...
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