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Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Blog
Case Study
  • Videos & Webinars
Creator Brands Are Reshaping the Rules for CPG
At Tech for Retail in Paris, Pernod Ricard joined us on stage to explore how creator- and celebrity-founded brands are reshaping CPG — and why the shelf is where disruption shows...
Creator brands aren’t just changing marketing—they’re rewriting how disruption shows up on shelf. From the stage at Tech for Retail in Paris, Pernod Ricard joined us to unpack how creator- and celebrity-founded brands are reshaping CPG dynamics. In this conversation, David Gottlieb, CRO at Trax and Henri Mercier explore why loyalty is shifting faster than traditional tracking can follow—and how in-store intelligence helps brands spot change early and act with confidence.
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Blog
Case Study
  • Videos & Webinars
Cracking the code of retail’s new reality: How Mondelez is winning with execution
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store act...
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store activation, but whether your execution decisions are the right ones for the moment. From rising retailer expectations to persistent out-of-stocks, to the challenges of inflation, to enhanced shopper expectations, retail execution leaders are having to rewrite the playbook for how to win in the store.
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Blog
Case Study
Creator Brands are Reshaping the Rules for CPG Manufactures
At Tech for Retail, one of Europe’s largest retail trade show, Trax was on-site and had the privilege of taking the stage with our customer, Pernod Ricard, to dive deep into a tr...
Creator-led brands aren’t just changing marketing, they’re reshaping entire categories. From spirits to snacks, founders are bringing real ownership, emotional connection, and speed that traditional brands can’t ignore. This shift shows up first on the shelf, where loyalty, visibility, and execution decide who wins. In a market where disruption moves fast and often comes from unexpected places, brands need more than awareness. They need clarity inside the store to spot change early, act smarter, and stay ahead of what’s next.
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Blog
Case Study
  • Research & Whitepapers
The Missing Link in Retail Success 
In today’s retail landscape, understanding shelf availability is crucial for driving sales. Did you know that 70% of purchase decisions occur at the shelf? However, many bran...
In today's retail landscape, understanding shelf availability is crucial for driving sales. Did you know that 70% of purchase decisions occur at the shelf? However, many brands face fragmented data that obscures product accessibility. Trax Retail fills this gap by providing real-time insights into on-shelf presence, enabling brands to make informed decisions. Discover how Trax's innovative solutions can transform your retail execution and boost sales potential.
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Traxmart booth at NRF
Blog
Case Study
NRF Europe Spotlight: Trax Redefines Retail with Cutting-Edge AI
NRF Europe’s Innovators Showcase isn’t just any retail technology event. It is a prestigious, invite-only gathering that serves as a launchpad for the most groundbreaking retai...
At NRF Europe’s Innovators Showcase, Trax turned innovation into action. Our immersive “Traxmart” booth gave retailers and brands a hands-on look at how AI and augmented reality are reshaping shelf execution; delivering real-time insights faster than ever (sometimes before your coffee was ready). From our On-Device IR demos to our thought-leadership session Retail in 2026, we showed how data, agility, and creativity come together to drive smarter decisions. The future of retail is here, and Trax is helping lead the way.
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Webinar with Mondelez
Blog
Case Study
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar 
Retail Execution Uncovered: Top Questions & Insights from Our Mondelez Webinar  Retail is undergoing a major transformation. Inflationary pressures, evolving shopper expectati...
Discover how CPG leaders are rethinking retail execution in the face of rising costs, shifting shopper expectations, and the growth of retail media. In our recent webinar with Mondelez, Trax explored how image recognition, AI, and gamification are transforming shelf visibility, motivating field reps, and connecting execution directly to shopper engagement. Read the full recap to see the top audience questions answered—and learn how Trax is helping brands turn execution into a true competitive advantage.
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Blog
Case Study
From Gut Feel to Data-Driven: How Shelf Intelligence is Reshaping Retail Execution
For years, retail execution lived in a world of gut instinct, legacy experience, and best guesses. Field sales and brand managers often relied on what they thought was happening ...
Retail execution is no longer about guesswork. With advances in image recognition and shelf intelligence, CPG teams can now see exactly what’s happening in-store—SKU by SKU, shelf by shelf. Real-time data empowers field reps to act with precision and sales teams to drive smarter strategies. The brands leading the pack are the ones using this data not just to react, but to gain a competitive edge.
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