How live inventory is crucial to Buy Online, Pick-Up in Store (BOPIS)

BOPIS (buy online, pick-up in store) or click-and-collect shopping has been growing in popularity in recent years.

However, the COVID-19 pandemic has turbocharged adoption. According to a May 2020 report by McKinsey, the use of BOPIS grew 28% year-on-year in February.

This change in consumer behavior could be here to stay. McKinsey found 56% of consumers intend to continue using BOPIS in the future, while Adobe Analytics found a full 30% of online consumers prefer BOPIS or curbside pickup over delivery.

In this whitepaper we discuss:

• How to keep customers satisfied while shifting to a more robust e-commerce model
• The complexities Retailers and CPG brands experience from BOPIS
• How real-time visibility on the shelf ensures for Retailers and CPGs that products are in-stock
• How accurate and timely shelf data coupled with powerful analytics can contribute to a successful BOPIS program