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When most people think about Image Recognition (IR) in CPG, their mind goes straight to the shelf. Supermarkets. Hypermarkets. Aisles neatly stacked with packaged goods. And to be ...
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AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
Without customers, you lack sales, but more importantly, you lack a future for ...
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
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When you’re leading a field sales organization, every pound, dollar or euro you invest must justify itself, especially when budgets are tight and expectations high. So, when the ...
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Marketing Resilience in a Shifting Economy: Data-Backed Tactics for Retailers and CPG Brands
How to strengthen customer engagement and drive sales when consumer behavior is in flux...
Find out how brands can strengthen customer engagement and drive sales in the current market with various data-based tactics from Trax
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Image Recognition (IR) has rapidly become one of the most transformative technologies for Consumer-Packaged Goods (CPG) companies, retailers and the teams executing the plans live ...
Think image recognition is just about snapping shelf photos? Think again. From real-time KPIs to executional excellence in the most fragmented retail environments, IR is transforming how CPGs win at the shelf. We’re busting the 7 biggest myths holding brands back—and showing why IR is no longer a nice-to-have, but a must-have.
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As we are hot (literally) in the summer months, inflation and tariffs are reshaping consumer spending in visible ways. At a recent poll, we gathered responses from over 7,000 US co...
As temperatures rise, so do economic pressures—and American consumers are feeling the heat. In our latest survey of over 7,000 U.S. shoppers, 58% report being impacted by inflation, with nearly half adjusting their spending habits. From trading down to store brands to scaling back summer travel and entertainment, the 2025 season is defined by value-driven decisions. This article explores how inflation and tariffs are reshaping essential spending, summer activities, and travel behavior—and what brands and retailers must do to stay relevant in a price-sensitive market.
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