Meet My Shopkick: The Next Chapter in Shopper Engagement 

The retail world moves fast and so do today’s shoppers. They browse, compare, and buy in the span of a few thumb swipes. They expect personalization, convenience, and experiences that feel rewarding, not repetitive. At Shopkick, we’ve always believed in creating meaningful moments within that rapid journey, turning every discovery into a reason to engage, and every engagement into a reason to buy.

More than ever, that’s why we’re excited to share My Shopkick, a bold evolution of the Shopkick platform, designed to supercharge brand engagement and deliver an unmatched, personalized shopper experience.

The redesigned app gives shoppers a hub to explore personalized offers, easily track reward progress, discover new products through swipeable stories, and so much more. For brands, the advanced personalization technology, provides the ability to reach new customers with precision-targeted offers and new ways to engage with shoppers. These opportunities deliver first-party data, empowering brands to prove return on investment.

Inside the New My Shopkick Experience

The new My Shopkick tab is built around a simple idea: make engagement effortless. Shoppers now have one home for everything they need: offers, rewards, and favorite products presented in a way that feels intuitive and seamless. For brands, this means higher visibility, cleaner storytelling, and faster paths to purchase.

Here’s what’s new:

• Personalized Offers: Smart deals curated by preferences, location and shopping habits for each user, ensuring your brand appears at the moment of highest intent.
• Stories: This new, swipeable content format gives brands a fun, mobile-native way to showcase product news, seasonal campaigns, or new launches right inside the app experience.
• Favorites: When shoppers save a product, it becomes part of their ongoing consideration set; increasing repeat exposure and brand recall.
• Gift Card Goals: Real-time tracking of reward progress keeps users motivated to engage with offers and complete more brand interactions.
• And So. More.

Why It Matters for CPG Brands 

My Shopkick isn’t just an update – it’s a transformation. This launch was built to create a more engaging, data-rich environment that helps brands turn mobile engagement into real-world conversions.

For CPG marketers, that translates into several clear advantages:

• Convert closer to purchase: With personalized offers, your products surface at the right time, when shoppers are actively considering their next buy.
• Boost discovery and trial: The new Stories format boosts engagement rates up to 30%, accelerating conversion and loyalty.
• Drive repeat behavior: Features like favorites and reward goals foster ongoing engagement, giving shoppers simple reasons to revisit your brand between trips.
• Gain creative agility: In app tactics can be refreshed quickly, allowing you to align content with your promotional calendars or seasonal pushes in real time.
• Measure performance with clarity: Improved backend attribution connects in-app engagement to in-store behavior, helping you better understand what drives conversion.

The result is an ecosystem where brand storytelling and shopper action work hand in hand — powered by personalization, convenience, and measurable ROI.

A Smarter Foundation for the Future

The release of My Shopkick marks an important milestone, not just for shoppers, but for every brand that partners with us to connect meaningfully with consumers. The new design lays the groundwork for even greater innovation: faster creative deployment, enhanced targeting, and richer insights that will continue to evolve in the months ahead.

For existing partners, all active brand content now appears seamlessly in the redesigned app. There’s no additional setup required, only new opportunities to explore. For prospective brands, it’s an invitation to experience what personalized mobile engagement can achieve when design and data work together.

Shopkick has always been about rewarding discovery. Now, with My Shopkick, that discovery is smarter, faster, and more connected than ever.

Welcome to the new era of shopper engagement, where every scroll brings shoppers closer to your shelf.

Discover how your brand can make the most of the new My Shopkick experience. Contact our team to explore activation opportunities.