How a frozen fruit brand used Signal-Based Merchandising to fix OOS issues and recover $550k in lost sales
By responding to inventory gaps in real time, this brand unlocked growth and efficiency across nearly 2,000 Target stores.
The challenge
After being acquired by a larger CPG company, a fast-growing frozen fruit snack brand set its sights on national expansion — but ran into a major hurdle. Despite securing shelf space at nearly 2,000 Target stores, the brand struggled with frequent out-of-stock (OOS) issues.
They lacked real-time visibility into inventory gaps, which meant missed sales, poor shopper experience, and inefficient restocking. To meet their ambitious goals, they needed a smarter way to track and fix availability issues before they impacted the bottom line.
The Trax Solution
The brand turned to Trax and its Signal-Based Merchandising program to solve the problem at scale.
The campaign included:
• Deployment of a dedicated Trax field team to 1,945 Target stores
• Real-time OOS detection using store-level insights
• Rapid in-store merchandising based on live data signals
• Improved shelf presence and planogram compliance
• Close collaboration between the brand and Trax’s on-the-ground workforce
By bridging insight and execution, the program created a continuous feedback loop that helped address availability issues almost immediately — and prevented them from recurring.
The Results
Faster product
rotation and stronger retail partnerships
