How a frozen fruit brand used Signal-Based Merchandising to fix OOS issues and recover $550k in lost sales
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By responding to inventory gaps in real time, this brand unlocked growth and efficiency across nearly 2,000 Target stores.
Target stores visited nationwide
0
of stores had insufficient inventory
0
%
reduction in OOS within 8 weeks
0
%
in estimated lost sales identified
$
0
k
potential ROI
0
%
The challenge
After being acquired by a larger CPG company, a fast-growing frozen fruit snack brand set its sights on national expansion — but ran into a major hurdle. Despite securing shelf space at nearly 2,000 Target stores, the brand struggled with frequent out-of-stock (OOS) issues.
They lacked real-time visibility into inventory gaps, which meant missed sales, poor shopper experience, and inefficient restocking. To meet their ambitious goals, they needed a smarter way to track and fix availability issues before they impacted the bottom line.
The Trax Solution
The brand turned to Trax and its Signal-Based Merchandising program to solve the problem at scale.
The campaign included:
• Deployment of a dedicated Trax field team to 1,945 Target stores
• Real-time OOS detection using store-level insights
• Rapid in-store merchandising based on live data signals
• Improved shelf presence and planogram compliance
• Close collaboration between the brand and Trax’s on-the-ground workforce
By bridging insight and execution, the program created a continuous feedback loop that helped address availability issues almost immediately — and prevented them from recurring.
The Results
of stores visited were not adequately stocked for restocking
0
%
reduction in out-of-stock rates in just one week
0
%
in estimated lost sales exposed and addressed
0
k
potential ROI — driven by improved inventory availability and field execution
0
%
Faster product
rotation and stronger retail partnerships
This success demonstrated the power of real-time data and agile field support in scaling a frozen category brand’s growth.
“Signal-Based Merchandising gave us the speed and scale we were missing. Trax helped us turn shelf gaps into new growth opportunities — almost overnight.”
Sales Strategy Lead, Frozen Snack Brand
“What’s important is we reduced out-of-stocks from 50% to 15% by the end of the campaign. Then during our Walmart pilot, the ops team called saying they’d seen 40% more orders than forecasted—Trax had been running for eight weeks, and the impact was clear.”
Executive Sales Vice President, Frozen Snack Brand
