Retail Management Blog
Explore Trax’s latest resources, blog posts, client success stories and webinars that will help make an impactful difference to the retain management strategy of your organization. From how to guides and solutions relating to the retail and CPG industry, to all the latest retail news and sector developments, Trax’s retail management blog covers all the areas that you will need to improve the bottom line of an organization and help optimize its retail management implementation.
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Video advertising’s potential advantages and disadvantages are open to debate. Many companies have found video to be a powerful converter and have made it an integral part of the...
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An effective retail marketing strategy generates consumer interest and drives in-store sales.
In order to ensure your marketing strategy proves effective, it should be tailored to ...
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Mobile app partnerships offer brands the opportunity to take advantage of innovative marketing methods, leveraging the app’s loyal users. Many brands see significant succ...
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Key performance indicators (KPIs) are the foundation of any successful retail marketing strategy. After setting specific, measurable, achievable, realistic, and timely goals...
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The ability to use white label branding as a marketing strategy is one which requires the backing of a powerful brand. There’s been an increased i...
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As gaining shelf space becomes more competitive for brand awareness, marketers should be looking into leveraging one of the various types of product positioning strategies.
A long-...
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As inflation and a pending recession continue to loom over Americans’ lives, holiday shoppers are more price-sensitive than ever before. With recent data from Shopkick (a Trax co...
Read on for the top trends that our research uncovered about consumer behaviors/preferences around holiday shopping, how these trends overwhelmingly impact CPGs, and how business leaders can adapt.
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As part of our webinar series in collaboration with Branchfood, we brought together founders of emerging brands to discuss best practices for brands to successfully engage with bu...
Here are 7 tips from successful F&B brands that can help you thrive in your business.
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The retail landscape is evolving. With the huge shift of shoppers to e-commerce in recent years, CPG companies are recognizing the importance of building scalable strategies both i...
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The growing online shopping industry has accelerated exponentially in the pandemic era. Today, buying household essentials at the tap of a mobile button is the norm. This market, w...
With the surge in online shopping, how can grocery retailers keep customers coming back for more? By ensuring on-shelf product availability and reducing the need for substitutions.
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This article originally appeared on the blog site of Planorama, a Trax company, and is written by Paul Fitzgerald, a highly experienced senior executive with over two decades worki...
In this blog, we explain why Perfect Stores are more relevant than ever and how to optimize their impact.
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This article originally appeared on the blog site of Planorama, a Trax company, and is written by Paul Fitzgerald, a highly experienced senior executive with over two decades w...
Poor retail execution is a major reason consumer packaged goods (CPG) brands struggle. New technologies such as Image Recognition can help them meet this challenge, yet many CPG companies still default to manual checking. For anyone who develops, executes or advises on sales strategy, keeping up with the latest ways to ensure constant shelf visibility is a must.