Trax Connect 2025

Missed the event? Watch the session recordings to catch up on the exchange of ideas, best practices, and industry insights.

What is
TraxConnect

Trax is spotlighting game-changing brands and retail solutions that dare to be different. Get insights from dynamic speakers on conquering shelves, boosting sales, winning over shoppers, and thriving in a competitive market. Engage in meaningful discussions about industry trends and innovations to shape Trax’s future. Plus, listen to perspectives from global CPG brands, investors, retailers, and agencies.

14:00 - 14:15

Welcome to TraxConnect

Gary Laben, Trax CEO

14:15 - 14:45

Trax’s Vision of the Future

David Gottlieb, Trax CRO

14:45 - 15:30

From Traditional to Digital

Lars Hamann, Head of Digital Business Sales; Rotkäppchen-Mumm

15:45 - 16:30

Case Study: On-Device

Daniela Silva, Head of Home Operations & Field; Unilever

16:30 - 17:15

Using Data to Drive Retail Excellence

Mark Jagger, Founder; Jaggs Consultancy (formerly Sanofi, Reckitt, P&G)

09:00 - 10:00

Achieving Growth, Regardless of Obstacles

Sterling Hawkins, Best Selling Author

10:00 - 10:45

Execution with Excellence...

Lily Loo, Sales Director; URMunchys

10:45 - 11:30

Economics, Election, War..

Shiwani Kumar, Global Consumer Goods Lead; Salesforce

13:45 - 14:45

Panel: Different Versions of a Perfect Store Program

Bruna Alvarenga, Regional Head of in Store Execution; Beiersdorf

13:45 - 14:45

Panel: Different Versions of a Perfect Store Program

Michiel Bleys, Commercial Director; Unilever

Session Recordings

Looking for the password? Shoot us a note at [email protected] to get access to the recap.

Welcome to TraxConnect

Gary Laben, Chief Executive Officer, Trax

Trax's Vision of the Future

David Gottlieb, Chief Revenue Officer, Trax

From Traditional to Digital: Reinventing Retail Execution

Lars Hamann, Head of Digital Business Sales, Rotkäppchen-Mumm

Case Study: On-Device

Daniela Silva, Head of Home Operations & Field, Unilever

Renju Zachariah, Sales & Account Management Director, Trax

Using Data to Drive Retail Excellence

Mark Jagger, Founder, JAGSS

Achieving Growth, Regardless of Obstacles

Sterling Hawkins, Best Selling Author

Economics, Election, War: How is this Effecting Consumer Sentiment?

Shiwani Kumar, Global Consumer Goods Lead, Salesforce

Panel: Different Versions of a Perfect Store Program

Bruna Alvarenga, Regional Head of in Store Execution, Beiersdorf Michiel Bleys, Commercial Director, Unilever Mark Jagger, Founder; JAGSS Moderator: Chandni Joshi, Sales Director, Trax

Generative AI in CPG

Karan Khanna, Chief Product & Technology Officer, Trax

Execution with Excellence: Mastering Modern & Traditional Trade

Lily Loo, Sales Director, UR Munchy’s

Why did brands attend?

You'll be in great company

Imagine 30+ CPG leaders, sharing challenges, successes, opportunities and goals, all in one room. Get ready for some fantastic conversations and lasting memories!

Be part of the Trax roadmap

Ready to shape the Trax roadmap? Now’s your chance! Share how we can support your business, and watch your ideas come to life with actionable takeaways for the team. Plus, score a potential discount to test your brilliant concept!

It’s not all meetings

Because the best connections are often made in spontaneous moments, we’re adding a touch of fun with sports games and boat rides! Join us for a blend of organized networking and enjoyable activities.

Share your successes

Celebrate your hard work because you’re not on this journey alone! Let’s shout your valuable insights from the rooftops. It’s time to collaborate, share, and elevate together.

A look at top solutions

Unlock the full potential! Maybe you’re using just one of Trax’s solutions or a single feature, but this is your ticket to explore all the possibilities. Join us for an insider’s peek at what’s in store, and gear up to supercharge your brand growth in 2025.

Learn from others

Curious about the secrets behind other brands’ retail execution successes or leaders’ professional distinction? Wonder no more! Join us at this event to share experiences, and level up together.