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CPG sales executives looking to grow revenues and market share need to optimize in-store execution by understanding what’s happening at shelf level.

Trax for Sales

Transform store visits

Adopt a fully-automated way of collecting field data

Optimize field productivity

Empower teams to make every store a Picture of Success

Drive sales growth

Make better shelf decisions based on transparent, real-time insights

Digitize the store audit process

End manual store visits with image recognition-based mobile solutions that enable sales reps to rapidly capture field data that is more accurate, objective and trustworthy

Bring selling to the forefront

Divert up to 60% of the sales reps’ time spent auditing to fact-based selling with your customers based on transparent field insights.

Prioritize tasks

Guide your sales force with the right merchandizing actions to take in every visit with in-flight analytics on product presence, pricing and compliance.

Drive targeted actions

Whether you supervise large teams or oversee operations, get the right data to ensure that preventable shelf issues never come in the way of commercial excellence.

Improve coaching

Start your morning meetings armed with sales rep and store scorecards that help you impart timely tactical advice and direct sales efforts to high-priority accounts and stores.

Trust, but verify

Overcome the shortcomings of manual measurement and syndicated data by verifying KPIs with actual store images with shelf-level detail from the shopper’s perspective.

Get in-store insights to understand your promotion compliance

Have an unbiased data source to have more productive conversations with your customer around display execution

Improve execution of promotions

Monitor your promotion compliance with actual store-level photos and ensure you're getting the execution you expect

Make your holiday retail execution top-notch

Increase sales during seasonal promotion periods by correcting non-compliant stores and focusing execution on best-in-class store locations and vehicles

Improve retailer relationships

Leverage data on display location, type, and POS to get a complete picture of in-store execution on your brands and competitors for compelling category stories

Since we started with Trax, our business has seen a double-digit net incremental uplift in sales volume in stores that used Trax as compared to stores that did not use Trax.

AB InBev, Route-to-Market Manager

Resources

Category
Case Study

Coca-Cola Hellenic

Coca-Cola Hellenic increased store execution coverage, drastically reduced audit time, and reduced out of stocks by 63% with the help of Trax.

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Category
Blog

Automated shops: Image recognition knows when shelves are empty

Supermarket shelves can use image recognition cameras to scan the amount of stock on the shelves and alert staff when new products need to be...

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