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Marketing

When shopper loyalty is hard won but easily lost, delivering the best possible customer experience is key for CPG marketers.

Trax for Marketing

Monitor brand health

Get a clear line of sight to promotional execution

Know why shoppers buy

Uncover in-store drivers influencing purchase decisions

Maximize conversion

Ensure the right placement of the right products at the right value

Enforce brand consistency in the field

Ensure that promotions are executed properly in the last mile, and elevate brand performance across all channels.

Drive high impact activation

Access real-time reports and store performance scorecards on brand activation, off-trade or on-trade, and maintain ready availability of channel selling materials for key accounts.

Grow in-store marketing ROI

Follow up on retailer contract compliance and secure returns on your trade promotion investments like shelf wobblers, danglers, secondary displays, pricing and more.

Stay informed and surge ahead

Leverage deep in-store intelligence to spot marketing and merchandizing trends, and make informed decisions to stay ahead of rival brands.

Understand competitor marketing mix

Access a one-stop dashboard that maps competitor brands with promotional tactic, be it price reduction, secondary placements or POS displays.

Uncover market trends

Get ready-to-use analysis on marketing strategies in different regions, store types and retailers. For e.g. discount trends in convenience stores, share of display in hypermarkets.

Know more about shopper path to purchase

Get recommendations on what drives promotion performance in the store, by combining shelf analytics and retail sales data

Connect consumer demand to what shoppers buy

Bridge the gap between consumer insights and shopper marketing by understanding how in-store factors like availability, price and placement are influencing path to purchase.

Accelerate sales outcomes with optimal promotions

Leverage robust predictive price modeling to implement dynamic pricing during promotional campaigns and stay aligned with shopper demand.

The great thing about Trax is it allows us to measure our point of materials presence. Given our huge investments in secondary displays and gondola ends across channels, Trax will help us to track where, when and how well it is placed.

Diageo, Global Commercial Manager, Outlet Execution & Rewards

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