The current retail environment is one of constant rapid change. The days when it was effective to roll out a single promotion strategy across stores are long gone; at the same time, new technology-enabled solutions have emerged to assist with the task of adapting to this new reality.
This new report from Promotion Optimization Institute (POI) analyzes trade promotion issues, and offers a roadmap towards lifting promotional outcomes by focusing on key executional elements and applying store-level insights. It will help you use crowdsourcing to gather data that can drive sales lift through better planned promotions.
In this report, you’ll learn:
- Factors leading poorly-executed promotions
- How to plan and execute an effective trade promotion
- How the right data at the right time can optimize your trade promotion
- Case study: How a top manufacturer used crowdsourcing to achieve a 227% sales lift