Promotion Optimization Institute: Winning through More Insightful, Better Executed Promotions

The current retail environment is one of constant rapid change. The days when it was effective to roll out a single promotion strategy across stores are long gone; at the same time, new technology-enabled solutions have emerged to assist with the task of adapting to this new reality.

This new report from Promotion Optimization Institute (POI) analyzes trade promotion issues, and offers a roadmap towards lifting promotional outcomes by focusing on key executional elements and applying store-level insights. It will help you use crowdsourcing to gather data that can drive sales lift through better planned promotions.

In this report, you’ll learn:

1. Factors leading poorly-executed promotions
2. How to plan and execute an effective trade promotion
3. How the right data at the right time can optimize your trade promotion
4. Case study: How a top manufacturer used crowdsourcing to achieve a 227% sales lift