Sales analysis in the context of in-store metrics like product facings, assortment, competitor adjacencies and promotions is enabling a truly panoramic and granular view of the business environment that is unlocking new commercial advantages and competitive differentiation.
Learn how a leading CPG manufacturer leveraged data science to quantify the sales impact of key in-store drivers including:
- Position on shelf
- Shelf assortment
- Competitor adjacency
- Competitor price and promotions