Retail Data Science for Consumer Businesses

Retail Data Science for Consumer Businesses

Sales analysis in the context of in-store metrics like product facings, assortment, competitor adjacencies and promotions is enabling a truly panoramic and granular view of the business environment that is unlocking new commercial advantages and competitive differentiation.

Learn how a leading CPG manufacturer leveraged data science to quantify the sales impact of key in-store drivers including:

  1. Position on shelf
  2. Shelf assortment
  3. Competitor adjacency
  4. Competitor price and promotions

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