In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories.
Tyson has been leveraging Trax tools & data to analyze conditions within their key categories and retailers to monitor fair-share of shelf, distribution, and the performance across different shelf layouts.
In this on-demand webinar, Chris Deegan, Sr Manager Commerce Analytics & Shopper Insights at Tyson Foods and Sean O’Dowd, Sales Director at Trax, discuss how merchandising principals such as blocking can help drive objective insights to support retail partners to continue to drive category growth.
