Growth in the U.S. beer market has been slowing over time, but it’s anything but stagnant. While people are generally buying less beer, the breadth and depth of the beer category is constantly evolving. The number of new brands, styles and subcategories competing for space is increasing.
To play smarter, manufacturers require data that gives them an understanding of their share of shelf space and how displays and point-of-sales (POS) materials influence sales in today’s environment. We’ve brought together insights that create a view of how this is playing out in food, drug, mass merchandise and club stores, covering:
- Trends in beer sales
- Market share by segment
- Changes in Share of Shelf
- Sales impact of effective shelf positioning
- Promotional activity at the retailer level