As a brand that is always looking to innovate healthy, portable and pouched products, Materne Gogo Squeez joined forces with Trax to understand the realities of what’s happening on the shelf within the shelf stable fruit category. In early 2021, Materne Gogo Squeeze started leveraging Trax Shelfpulse data to analyze category resets within their key retailers. Combining shelf and EPOS data has allowed their team to monitor competitor trends, optimize the product portfolio, and identify opportunities to reshape their sales strategies to adapt and lead the charge in this fast-growing industry in order to get into the carts — and hearts — of shoppers.
Presenters:
Leor Teichmann VP of Sales and Account Management, Trax
Brittany Parsons Category Manager, Materne North America
Christie Giusti Category Manager, Materne North America