Beyond the Buzz: Practical Steps for Embracing New Retail Tech

In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.

With the fast pace of technological advancements, how can you filter out the hype and focus on finding and leveraging new data sources that truly benefit your business? Drawing from Trax’s own experience evolving into a global retail data platform, Keah Lonergan, Senior Solution Engineer Team Leader, will provide valuable insights and a practical framework to help CPG professionals evaluate and adopt cutting-edge technology, ensuring that the data remains relevant and easy to use.