BOSTON, July 9, 2025 /PRNewswire/—Trax Retail has launched its new On-Device IR Technology, designed to revolutionize in-store execution for CPG brands and power the “Perfect Store.” This innovative solution provides immediate, actionable insights into shelf conditions, enabling CPGs to rapidly address issues and prevent lost sales.
The On-Device IR Technology delivers real-time, on-device product recognition without internet connectivity, offering high-accuracy identification and an immersive augmented reality user experience. It equips merchandisers, sales representatives, and store managers with powerful tools to improve operational efficiency and productivity by identifying and correcting critical actions on the spot.
For more information, read the full press release here: Trax Retail PR Newswire Release
