Your quarterly roundup of new Trax product features is here! From real-time shelf visibility to seamless consumer engagement, we’re making it easier to drive impact where it matters most.
Product Area: Trax IR – In-store Actions
Feature: Next Best Action
Next Best Action helps your field teams know exactly what to do on every store visit. It turns real-time image recognition and Perfect Store KPIs into simple, smart suggestions—so your products are always in the right place, at the right time, with the right price.
Key Benefits:
Smarter Store Visits: Teams get clear, helpful tasks based on your brand’s goals.
Bigger Impact: Focuses on the actions that will make the most difference.
Tailored to You: Easily adapt to your in-store strategy and priorities.
Fast and Easy: Real-time guidance means less guesswork and more results.
Status: General availability
Product Area: Signal-Based Merchandising
Feature Title: Signal-Based Merchandising Platform
Availablity: US Only
Now your brand can leverage shopper signals about shelf conditions along with detailed merchandising visit data to improve decision-making. The new customer platform provides clear visibility into the main causes of out-of-stock issues and offers dedicated pages for store- and product-level details.
Key Benefits:
Expanded Visibility: Get clear insights into shelf conditions and out-of-stock issues for strategic action.
Seamless Collaboration: Empower account managers and retailer buyers with integrated visual data.
Targeted Insights: Drill down into root causes like phantom inventory for precise problem-solving.
Product Area: Trax Image Recognition (Cloud IR)
Feature Title: Faster Recognition of New SKUs
Trax has introduced new tools to recognize your new products on store shelves more quickly and accurately. Your SKUs can now be identified in under two weeks—helping you track performance and availability faster than ever.
How It Works:
Sample Augmentation: Creates more learning examples from fewer product images.
Sample Upload: Lets you easily upload product images to speed up recognition.
Similar Group Labeling: Groups similar products together to increase available samples and to boost accuracy.
On-Demand Engine Training: The system learns and adapts quickly when new products are added.
Key Benefits:
Faster Shelf Visibility: See how new products are performing sooner.
Accurate Tracking: High accuracy for new products immediately after launch.
Simple to Use: Minimal involvement needed for CPG brands.
Status: General availability
Product Area: Trax IR – On-Device Recognition
Feature Title: AR-powered On-Device Recognition on iOS
Trax Retail has launched AR-powered On-Device IR: a breakthrough solution that gives CPG companies real-time shelf visibility using AI and augmented reality—without relying on internet connectivity. Your field teams get instant, actionable data on product availability, shares, and facings.
Key Benefits:
Easy, Guided Collection: AR provides intuitive, step-by-step guidance and handles real-world store complexity.
Offline Store Agility: Works in stores with low or no connectivity—so reps can fix gaps immediately.
Real-Time Insights: On-device processing means no more delays—take corrective action in the moment.
Status: General availability for iOS
Product Area: Trax Engagement
Feature Title: Direct Account Linking
Availability: US Only
Consumer Value Proposition:
Consumers can now securely link their online retailer accounts (like Walmart, Target, or Sam’s Club) directly within the Shopkick app. This enables automatic verification of qualifying purchases—no more scanning or uploading receipts. It’s a faster, easier way to earn rewards for everyday shopping.
Brand Value Proposition:
For CPG brands, this unlocks more consistent, timely engagement data. It reduces friction in the path to reward redemption, increases verified purchase accuracy, and strengthens loyalty through digital incentives.
Key Benefits:
Stronger Brand Engagement: More frequent, verified interactions and deeper shopper insights.
Frictionless Rewards: Consumers earn kicks automatically from online orders—no receipt uploads.
Omnichannel Coverage: In-store purchases can also be verified through retailer account linking.
Status: General availability for Walmart, Sam’s Club, and Target—more retailers coming soon.
Reach out to your Trax representative or contact us today for a demo.
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