Built for CPGs that want efficiency, clarity and reliability
Leverages the industry’s leading AI-based image recognition platform to collect vast proprietary data and signals, with no interruption from internet or obstacles.
On-Device IR features
Key advantages to set you apart
Online or off, all modes are supported
Achieve seamless on-device recognition even in areas with limited or no mobile network access, ensuring reliable performance and accessibility whenever and wherever it’s needed.
How On-Device IR works
Collection
Using augmented reality technology through Trax’s proprietary mobile app, field teams from manufacturers, independent auditors, or Trax’s flexible, dedicated workforce, simply identify the product to capture and use the AR functionality to continuously scan the entire shelf, display, cooler, aisle, or any location in-store. The app identifies KPIs and unrecognized images instantly.
Digitization and reporting
Simultaneously, a list of critical corrective actions are provided. The rep can instantly correct or report on any issues, removing the time to wait for a report. Enjoy intuitive data collection without directional constraints, allowing for flexible scanning and immediate insights. Our system captures detailed information about shelf layouts, product placement, and inventory levels, streamlining data entry and reducing manual effort – even with the wifi connection isn’t working.
Delivering granular data and results
In a single place with easy-to-interpret visualizations, Trax provides you a dashboard view of all visits and you can easily monitor KPI performance to the product level. Dig deeper at the store level and visualize the shelf exactly the way it was, highlighting SKUs from your brand, as well as competitors, giving a full planogram analysis for the retailer.
In a few clicks, you can understand what drives results thanks to a breakdown by pillar, retailer, channel, or category.
The numbers speak for themselves
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Case studies
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