Built for CPGs that want efficiency, clarity and reliability

Leverages the industry’s leading AI-based image recognition platform to collect vast proprietary data and signals, with no interruption from internet or obstacles.

On-Device IR features

Key advantages to set you apart

Online or off, all modes are supported

Achieve seamless on-device recognition even in areas with limited or no mobile network access, ensuring reliable performance and accessibility whenever and wherever it’s needed.

Capture and action, simultaneously

There’s no need to wait for reporting, or ensure internet connectivity, with On-Device IR, as the images are processed, actions are sent in real time, creating speed and value.

Immersive and uninterrupted AR

No need to snap photos! Our digital recognition eliminates human error, ensuring accuracy without the hassle – plus, avoid interruption with a solution that continues, no matter what obstacles are in the screen.

How On-Device IR works

Unmatched advantages for your business

Collection

Using augmented reality technology through Trax’s proprietary mobile app, field teams from manufacturers, independent auditors, or Trax’s flexible, dedicated workforce, simply identify the product to capture and use the AR functionality to continuously scan the entire shelf, display, cooler, aisle, or any location in-store. The app identifies KPIs and unrecognized images instantly.

Digitization and reporting

Simultaneously, a list of critical corrective actions are provided. The rep can instantly correct or report on any issues, removing the time to wait for a report. Enjoy intuitive data collection without directional constraints, allowing for flexible scanning and immediate insights. Our system captures detailed information about shelf layouts, product placement, and inventory levels, streamlining data entry and reducing manual effort – even with the wifi connection isn’t working.

Delivering granular data and results

In a single place with easy-to-interpret visualizations, Trax provides you a dashboard view of all visits and you can easily monitor KPI performance to the product level. Dig deeper at the store level and visualize the shelf exactly the way it was, highlighting SKUs from your brand, as well as competitors, giving a full planogram analysis for the retailer.

In a few clicks, you can understand what drives results thanks to a breakdown by pillar, retailer, channel, or category.

The numbers speak for themselves

Trax’s stats give you a clear advantage

99%

Response rate

48h

Speed to deployment

85%

Completion rate

10k

Minimum responses

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Case studies

Our client success stories could be yours

Case Study

AI in the Retail Industry, Image Recognition

Mars Pet Care

Mars Petcare, a leading CPG company, leveraged Trax’s powerful insights and data-driven solutions to measure compliance, improve product visibility and on-shelf availability (OSA), and power its retail operations across stores.