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Content Type: Videos & Webinars

Explore all our latest videos and educational webinars about Trax’s solutions along with insights into the retail and CPG industry. Find case studies covering retail management strategy, and view case study videos detailing the various challenges faced by retail and the CPG marketplace. Watch our videos to learn more about the latest retail and CPG industry trends.

Blog
Case Study
  • Videos & Webinars
Creator Brands Are Reshaping the Rules for CPG
At Tech for Retail in Paris, Pernod Ricard joined us on stage to explore how creator- and celebrity-founded brands are reshaping CPG — and why the shelf is where disruption shows...
Creator brands aren’t just changing marketing—they’re rewriting how disruption shows up on shelf. From the stage at Tech for Retail in Paris, Pernod Ricard joined us to unpack how creator- and celebrity-founded brands are reshaping CPG dynamics. In this conversation, David Gottlieb, CRO at Trax and Henri Mercier explore why loyalty is shifting faster than traditional tracking can follow—and how in-store intelligence helps brands spot change early and act with confidence.
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Blog
Case Study
  • Videos & Webinars
Cracking the code of retail’s new reality: How Mondelez is winning with execution
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store act...
The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store activation, but whether your execution decisions are the right ones for the moment. From rising retailer expectations to persistent out-of-stocks, to the challenges of inflation, to enhanced shopper expectations, retail execution leaders are having to rewrite the playbook for how to win in the store.
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Blog
Case Study
  • Videos & Webinars
Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
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Blog
Case Study
  • Videos & Webinars
Trax + Kraft Heinz chat Image Recognition
Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...
In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.
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Andrew van der Vord
Blog
Case Study
  • Videos & Webinars
Industry Trends Across Consumer Retail
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and pe...
This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.
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Digital transformation in traditional sales
Blog
Case Study
  • Videos & Webinars
Digital transformation in traditional sales: innovative strength for sustainable success
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Per...
Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern.  Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.
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Blog
Case Study
  • Videos & Webinars
How technology can enhance shelving principles at retail
In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. T...
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Blog
Case Study
  • Videos & Webinars
Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store
Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.
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