How Dude Wipes uncovered $300k in lost sales at Kroger with real-time merchandising signals
Signal-Based Merchandising helped validate out-of-stocks, boost sales, and secure a renewed Kroger agreement.
The challenge
Trax launched a 12-week Signal-Based Merchandising program across 1,500 Kroger locations for Dude Wipes, a fast-growing personal care brand. Using real-time shopper signals, the brand was able to surface SKU-level OOS insights and direct targeted merchandising only where needed—validating assumptions and prioritizing execution quickly.
The Trax Solution
Trax launched a 12-week Signal-Based Merchandising across 1,500 Kroger locations. Using real-time shopper signals, the brand was able to surface SKU-level OOS insights and direct targeted merchandising only where needed—validating assumptions and prioritizing execution quickly.
The Results
SBM gave Dude Wipes the proof it needed to act decisively. The program exposed inventory blind spots and helped improve product availability in Kroger—ultimately supporting a renewed agreement and driving toward a projected 2–2.5x ROI.
