Global FMCG Leader
Trax Retail Execution helped a global FMCG leader reduce data capture and store assessment times
Trax enabled the company to decrease the time spent preparing, measuring, and identifying issues, and divert it towards revenue enhancing activities. Headquartered in Switzerland, the client is the largest food company in the world. With 447 factories, in 194 countries, the company owns more than 8,000 brands across many markets including coffee, bottled water, infant foods, soups, sauces and pet food.
50%
Time saved per store
21%
Increase in data accuracy
200
SKUs covered across 6 categories
The Challenge
The sales team’s monthly audit process was taking approximately 50 minutes per store, leaving very little time for valuable in-store execution tasks. Their primary goals were to decrease the time spent preparing, measuring, and identifying issues, and invest more time into revenue enhancing activities.
The Results
Trax worked with the client to implement the Trax Retail Execution solution for more than 500 sales reps in the UK and Ireland, primarily to track share-of-shelf, distribution, and out-of-shelf metrics.
Audit times reduced
Using Trax Retail Execution, the client reduced data capture and store assessment times by 50% and 16% respectively.
Increased sales activities
The solution enabled the client account reps to invest 40% more time into store execution activities.
The Bottom Line
The client achieved over 50% time savings per store, per user, per month to measure share of space. The head office teams now have visibility into each category across every store. Data collected is also leveraged across functions such as sales, category, supply chain, range & merchandising, and marketing.
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