GoGo SqueeZ
GoGo SqueeZ increased sales by 7% with Trax Image Recognition
GoGo SqueeZ used Trax IRand saw 11% increase in total points of distribution, 26% sales growth YoY, and 7% sales growth versus the period prior to using Trax. Gogo SqueeZ is one of the fastest growing international healthy snack food company, with 68% of the market share in the pouch category. However, despite already being an industry leader, they were determined to do more and that’s where Trax came in.
The challenge
The results
Increased shelf availability
Actionable data and insights
Integrated advanced analytics insights
With the help of Trax Image Recognition, their advanced analytics team was able to generate scorecards based on important KPI’s and provide targeted recommendations on how to improve each area. Not only did this information maximize growth for their business, but they were able to help their customers as well.
The Bottom Line
Trax helped GoGo SqueeZ to overcome many challenges associated with the changing retail landscape. The impact has not only led to the growth, but the category as well, and has led to increased partnerships with retailers.