GoGo SqueeZ

Cloud IR

/ GoGo SqueeZ

GoGo SqueeZ increased sales by 7% with Trax Image Recognition

GoGo SqueeZ used Trax IRand saw 11% increase in total points of distribution, 26% sales growth YoY, and 7% sales growth versus the period prior to using Trax. Gogo SqueeZ is one of the fastest growing international healthy snack food company, with 68% of the market share in the pouch category. However, despite already being an industry leader, they were determined to do more and that’s where Trax came in.

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The challenge

Some traditional categories have recently drastically slowed in growth and new subcategories have emerged as younger people gain share of spend. However, there is a disconnect between dollar growth versus growth of shelf space and some of the new subcategories were not getting their fair share of shelf.

The results

Increased shelf availability

Trax technology and image recognition was crucial to gaining an understanding of every shelf and outlet involved. By using in-store data and predictive analytics, they were able to gain granular SKU-level visibility to changing store conditions including placement, price and display and to take smart actions in store. Throughout the program, more than four million data points were collected in their region over the last two years alone.

Actionable data and insights

The brand’s perfect store program with Trax delivered actionable real-time execution reports to drive the best performance in the field. Within seconds of uploading a shelf photo, your field force understands critical corrective actions to close execution gaps, achieve store targets and build better customer relationships with every store visit. By doing so, they were also able to boost incremental sales and work with customers to give each outlet specific standards and recommendations. This resulted in 3x faster growth in outlets that adopted these recommendations versus non-participating outlets.

Integrated advanced analytics insights

With the help of Trax Image Recognition, their advanced analytics team was able to generate scorecards based on important KPI’s and provide targeted recommendations on how to improve each area. Not only did this information maximize growth for their business, but they were able to help their customers as well.

The Bottom Line

Trax helped GoGo SqueeZ to overcome many challenges associated with the changing retail landscape. The impact has not only led to the growth, but the category as well, and has led to increased partnerships with retailers.