Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Blog

Case Study

Videos & Webinars

Nestle + Trax Fireside Chat: The Emergence of Online & Offline

This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven pers...

This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle Brittany Billings, Executive Vice President, Global Marketing at Trax

Blog

Case Study

KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges

At the Summit Latin America, a workshop titled “Conquering the Latin American Market,” presented by Trax and Kraft Heinz, was held. This workshop provided deep insight...

En la reciente cumbre Summit Latin America 2024, se llevó a cabo un taller titulado "Conquistando el Mercado Latinoamericano," presentado por Trax y Kraft Heinz. Este taller brindó una perspectiva profunda sobre cómo una empresa puede expandirse exitosamente en una región tan diversa y desafiante como América Latina. A continuación, resumimos los puntos clave discutidos por Rifka Bernstein VP de Account Management en Trax, y Nicolás Aranguren, Director de Categorías Hispanas para Kraft Heinz.

Blog

Case Study

Videos & Webinars

Trax + Kraft Heinz chat Image Recognition

Discover how to conquer the Latin American market! In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024...

In the following video, we share the strategies and challenges presented by Trax and Kraft Heinz at the Summit Latin America 2024.

Blog

Case Study

Retail Media Networks: Love them or hate them, how to use them

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands ...

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem.

Blog

Case Study

Videos & Webinars

I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category

Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains h...

Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.

Blog

Case Study

Videos & Webinars

Industry Trends Across Consumer Retail

This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and pe...

This session provides a comprehensive overview of the current state and trends in the consumer retail industry, with a particular focus on economic impacts, sector dynamics, and performance across different retail subsectors.

Blog

Case Study

Videos & Webinars

Digital transformation in traditional sales: innovative strength for sustainable success

Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Per...

Sehen Sie, wie Trax Rotkäppchen-Mumm dabei hilft, eine digitalisierte Welt zu schaffen. Lars Hamann erklärt es am besten, indem er beschreibt, wie innovative Methoden wie das Perfect-Store-Modell von Trax die Grundlage für erfolgreiche, datengetriebene Ansätze zur Optimierung der Bedingungen im Geschäft schaffen und gleichzeitig das Kundenerlebnis verbessern. Check out how Trax is helping Rotkäppchen-Mumm create a digitized world. Lars Hamann says it best by explaining how innovative methods like Trax's Perfect Store model create a foundation for successful, data-driven approaches to optimizing in store conditions - and enhance the customer experience, simultaneously.

Blog

Case Study

Videos & Webinars

Achieving Category Excellence

Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We’ll delve into the critical aspects of branding, ope...

Discover how to understand and anticipate consumer needs by leveraging cutting-edge data analytics and market research. We'll delve into the critical aspects of branding, operational efficiency, and targeted marketing strategies that enhance brand visibility and consumer loyalty. Sue Toy, Vice President of Association Development for Xerxes Global

Blog

Case Study

Videos & Webinars

Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights

Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the t...

Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the traditional concept of brand loyalty is being redefined. After surveying over 10,000 consumers, the number one reason why consumers shift in loyalty for CPG brands is due to product not being on the shelf when they want it! In this session, we’ll dive into consumer shopping expectations and offer innovative solutions. Trax’s Signal-Based Merchandising is a new way to merchandise, providing brands with immediate access to insights for addressing out-of-stocks, phantom inventory, pricing disparities and more. It’s time to stay ahead during this pivotal point of disruption.

Role: Sales

Nestle + Trax Fireside Chat: The Emergence of Online & Offline

KraftHeinz + Trax: Conquering the Latin American Market: Strategies and Challenges

Trax + Kraft Heinz chat Image Recognition

Retail Media Networks: Love them or hate them, how to use them

I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category

Industry Trends Across Consumer Retail

Digital transformation in traditional sales: innovative strength for sustainable success

Achieving Category Excellence

Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights

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