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Role: Sales

As it is with most business and perhaps especially so with retail and CPG, sales are the cornerstone of success. One of the biggest questions a business will ask is how they can increase sales and profitability to facilitate growth and expansion. Explore our blog posts, articles and guides on all things related to retail and CPG sales and take a look at our extensive case studies and examples on how you can implement a range of strategies to help improve sales.

Blog
Case Study
The Hidden Power of Image Recognition in Bars, Restaurants, and Pharmacies
When most people think about Image Recognition (IR) in CPG, their mind goes straight to the shelf. Supermarkets. Hypermarkets. Aisles neatly stacked with packaged goods. And to be ...
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Man staring at question marks and clear shelf
Blog
Case Study
7 Myths About Image Recognition in CPG – Debunked 
Image Recognition (IR) has rapidly become one of the most transformative technologies for Consumer-Packaged Goods (CPG) companies, retailers and the teams executing the plans live ...
Think image recognition is just about snapping shelf photos? Think again. From real-time KPIs to executional excellence in the most fragmented retail environments, IR is transforming how CPGs win at the shelf. We’re busting the 7 biggest myths holding brands back—and showing why IR is no longer a nice-to-have, but a must-have.
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Pet Aisle blurry
Blog
Case Study
Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves
It’s National Pet Day! Whether they’re winged, whiskered, scaly or tailed, our pets are more than just animals – they’re family. And it turns out that Americans show their ...
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Blog
Case Study
Digital Transformation in the Latin American Market
We had the privilege of participating with different panelists in Grupo Ohla’s session titled “High Impact Trends and Technologies”. The session highlighted the growing ...
Recientemente, tuvimos el privilegio de participar junto a diferentes panelistas en el segundo Summit Latin América 2024 de Grupo Ohla en una sesión titulada “Tendencias y Tecnologías de Alto Impacto” . En la sesión se destacó la creciente importancia de la transformación digital y cómo las empresas deben adaptarse rápidamente para mantenerse competitivas en un entorno cada vez más dinámico y tecnológicamente avanzado.
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Case Study
  • Videos & Webinars
Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
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Blog
Case Study
Tyson + Trax: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
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