Role: In-Store & Shopper Marketing

In-store marketing to customers is an important part of the consumer retail journey and helps make the products on your shelves stand out, and in turn facilities the increase in sales. Examples include giving away free samples or engaging digital signage to name a few. Learn all about the best shopper marketing strategies in retail and CPG and find case studies and examples to help your business implement effective marketing strategies.

Blog

Case Study

Meet My Shopkick: The Next Chapter in Shopper Engagement

The retail world moves fast and so do today’s shoppers. They browse, compare, and buy in the span of a few thumb swipes. They expect personalization, convenience, and experiences...

Blog

Case Study

Research & Whitepapers

The Missing Link in Retail Success

In today’s retail landscape, understanding shelf availability is crucial for driving sales. Did you know that 70% of purchase decisions occur at the shelf? However, many bran...

In today's retail landscape, understanding shelf availability is crucial for driving sales. Did you know that 70% of purchase decisions occur at the shelf? However, many brands face fragmented data that obscures product accessibility. Trax Retail fills this gap by providing real-time insights into on-shelf presence, enabling brands to make informed decisions. Discover how Trax's innovative solutions can transform your retail execution and boost sales potential.

Blog

Case Study

Holiday Shopping 2025: Early Starts & Tight Budgets

The holiday season is quickly approaching, a time for joy, traditions and celebrations, but it’s also one of the busiest and most pressure-filled moments of the year for shoppers...

The holidays may bring joy and cheer, but this year’s shopping season is arriving early — and with a twist. As consumers navigate rising prices, tariff concerns, and limited stock, nearly 70% are kicking off their gift hunts ahead of time. Our latest Shopkick survey reveals how these early birds are reshaping the retail landscape, from tighter budgets to smarter spending. For brands, it’s time to think fast, act early, and meet shoppers where value meets convenience.

Blog

Case Study

The Halloween Economy: How Inflation is Haunting America’s Candy Aisles

This Halloween, the real fright isn’t in haunted houses, it’s happening right in the candy aisles of America’s grocery stores. We surveyed over 6,000 consumers to uncover a c...

Halloween 2025 brings a new kind of fright: shrinking candy baskets. Inflation and changing shopper habits are rewriting the rules of the season. Our latest data shows consumers are spending less but thinking more—seeking value, convenience, and healthier indulgences. For brands and retailers, success now lies in visibility, agility, and authenticity. Because when you know what’s really happening in the aisle, even spooky trends can turn into sweet wins.

Blog

Case Study

NRF Europe Spotlight: Trax Redefines Retail with Cutting-Edge AI

NRF Europe’s Innovators Showcase isn’t just any retail technology event. It is a prestigious, invite-only gathering that serves as a launchpad for the most groundbreaking retai...

At NRF Europe’s Innovators Showcase, Trax turned innovation into action. Our immersive “Traxmart” booth gave retailers and brands a hands-on look at how AI and augmented reality are reshaping shelf execution; delivering real-time insights faster than ever (sometimes before your coffee was ready). From our On-Device IR demos to our thought-leadership session Retail in 2026, we showed how data, agility, and creativity come together to drive smarter decisions. The future of retail is here, and Trax is helping lead the way.

Blog

Case Study

Back-to-School in the Summer: Why Tariffs Are Pushing Parents to Shop Earlier Than Ever

The beach towels are still sandy, but if you ask many American families, back-to-school season is already in full swing. You may have even noticed that the school supply aisle in y...

Blog

Case Study

Shopkick: Empowering Frozen Food Brands to Shine on the Shelf

Frozen food brands are becoming increasingly popular as consumers seek out meals that are quick, cost-effective, and easy to prepare. According to a recent survey conducted by Shop...

In a competitive marketplace, frozen food brands often struggle to stand out. Enter Shopkick, a platform designed to empower these brands and enhance visibility. By leveraging innovative strategies, Shopkick helps frozen food products capture attention and drive sales. Discover how this approach fosters deeper connections with consumers and transforms the frozen food aisle into a vibrant showcase. Explore the future of frozen food marketing!

Blog

Case Study

3 Ways Dynamic Merchandising is Setting Brands Apart

AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty. Without customers, you lack sales, but more importantly, you lack a future for ...

AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.

Blog

Case Study

Retail Customer Engagement Strategy for Retailers & CPG Brands

Marketing Resilience in a Shifting Economy: Data-Backed Tactics for Retailers and CPG Brands How to strengthen customer engagement and drive sales when consumer behavior is in flux...

Find out how brands can strengthen customer engagement and drive sales in the current market with various data-based tactics from Trax

Role: In-Store & Shopper Marketing

Meet My Shopkick: The Next Chapter in Shopper Engagement

The Missing Link in Retail Success

Holiday Shopping 2025: Early Starts & Tight Budgets

The Halloween Economy: How Inflation is Haunting America’s Candy Aisles

NRF Europe Spotlight: Trax Redefines Retail with Cutting-Edge AI

Back-to-School in the Summer: Why Tariffs Are Pushing Parents to Shop Earlier Than Ever

Shopkick: Empowering Frozen Food Brands to Shine on the Shelf

3 Ways Dynamic Merchandising is Setting Brands Apart

Retail Customer Engagement Strategy for Retailers & CPG Brands

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