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Topic: Data

When it comes to retail execution, in-store data and shopping analytics are all vital to success. The ability to manage and analyze the data a brand has access too can make all the difference in terms of long-term strategy and performance.. Learn about data in retail execution and find out more about how a brand can use data to exploit consumer trends and sector dynamics. Find case studies and guides on how Trax has helped companies with their in-store data needs.

Analyzing Summer 2025 Buying Habit Shifts
Blog
Case Study
Analyzing Summer 2025 Buying Habit Shifts
As we are hot (literally) in the summer months, inflation and tariffs are reshaping consumer spending in visible ways. At a recent poll, we gathered responses from over 7,000 US co...
As temperatures rise, so do economic pressures—and American consumers are feeling the heat. In our latest survey of over 7,000 U.S. shoppers, 58% report being impacted by inflation, with nearly half adjusting their spending habits. From trading down to store brands to scaling back summer travel and entertainment, the 2025 season is defined by value-driven decisions. This article explores how inflation and tariffs are reshaping essential spending, summer activities, and travel behavior—and what brands and retailers must do to stay relevant in a price-sensitive market.
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Pet Aisle blurry
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Case Study
Four-Legged Family: National Pet Day Data Reveals Over Half of Americans Buy Higher-Quality Products for Their Pet Than for Themselves
It’s National Pet Day! Whether they’re winged, whiskered, scaly or tailed, our pets are more than just animals – they’re family. And it turns out that Americans show their ...
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Phone looking at shelf
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Case Study
Unlocking Retail Success: Category Management Association interview
In an insightful interview with the Category Management Association, Matt Greene, Vice President of Enterprise Sales and Account Management, Americas at Trax, shared his expertise ...
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Case Study
Tyson + Trax: The Power of In-store Data in Retail Execution
In today’s competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This...
In today's competitive retail landscape, winning at retail execution is no easy feat. However, one strategy that has proven to be effective is leveraging in-store data. This was a key topic discussed at the recent Path to Purchase Retail Media Summit in a session led by Trax and Tyson Foods. The session, titled, "Insight to Impact: Using In-Store Data for Retail Execution Strategies,", presented by Sean O’Dowd, Sales Director at Trax and Matt Roughton, Director of Category & Shopper Strategy at Tyson Foods; delved into the power of utilizing in-store data to drive impactful retail execution. In this article, we will explore the key takeaways from the session and highlight the importance of utilizing in-store data in today's retail landscape.
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