The grocery store has never been more competitive, and the pressure on CPGs to execute flawlessly has never been greater. However, it’s no longer just about flawless in-store activation, but whether your execution decisions are the right ones for the moment. From rising retailer expectations to persistent out-of-stocks, to the challenges of inflation, to enhanced shopper expectations, retail execution leaders are having to rewrite the playbook for how to win in the store.
Join Mondelez International’s VP of Executional Excellence in a candid fireside chat with Trax as they unpack the real-world strategies to successful retail execution.
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