Topic: Execution

When it comes to CPG, in-store execution is vitally important. Trax Execution is a flexible and modern way of merchandising to help a brand stay on-shelf. Often, brands and manufacturers are protective of their brand image and this need is often reflected in how they want their products displayed in-store. Read articles on how Trax can help a brand with their in-store merchandising needs and unlock retail success. Find news, and insights in the CPG and retail industry.

Merchandiser points Trax app at retail shelf
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Case Study
3 Ways Dynamic Merchandising is Setting Brands Apart 
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty. Without customers, you lack sales, but more importantly, you lack a future for ...
AI-powered merchandising is the key to driving sales, staying agile, and deepening customer loyalty.
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Case Study
How Haleon Reduced out-of-stocks with smart shelf technology and real-time shelf data  
Retail Data, Recalibrated: Getting Closer to the Truth on Shelf  CGT, Analytics Unite Data is becoming a sense of a buzzword today, and it’s not a lack of data that is the issue...
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The Shared Truth Behind Retail Excellence
In today’s fast-moving retail world, real-time shelf visibility isn’t a luxury—it’s a necessity. Out-of-stocks, phantom inventory, and poor execution are daily threats to b...
In today's competitive landscape, retail excellence is not just a goal—it's a necessity. Discover the shared truths that drive successful retail strategies and elevate customer experiences. From understanding consumer behavior to leveraging technology, the secrets to thriving in the retail world are more accessible than ever. Join us as we explore the key principles that can transform your business, enhance brand loyalty, and boost sales. Whether you're a seasoned retailer or just starting out, these insights will empower you to navigate the complexities of the market and achieve lasting success. Dive in and unlock the potential of your retail journey!
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Case Study
Leading water brand achieved 3.81x ROI
Discover how a leading water brand transformed its merchandising strategy with Trax’s Signal-Based Merchandising, achieving an impressive 3.81x ROI. Faced with persistent out-of-stock challenges and inconsistent planogram execution in CVS stores, the brand sought a more responsive approach to enhance product availability and shopper satisfaction. By leveraging real-time insights and dynamic tasking, Trax helped the brand not only address immediate issues but also build smarter, adaptive operations. The results? Significant sales uplift and a remarkable drop in out-of-stocks. Dive into the full case study to learn how this innovative solution reshaped retail performance.
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Case Study
Frozen fruit brand OOS solution
How did a fast-growing frozen fruit snack brand overcome significant out-of-stock (OOS) challenges and recover $550k in lost sales? By leveraging Trax's innovative Signal-Based Merchandising program, they transformed their inventory management across nearly 2,000 Target stores. With real-time insights and agile field support, the brand achieved a remarkable reduction in OOS rates and improved shopper experiences. Discover how this strategic partnership not only addressed immediate availability issues but also unlocked new growth opportunities, showcasing the power of data-driven solutions in the retail landscape. Ready to tackle your OOS challenges? Read on to learn more!
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Case Study
Dairy brand increased sales and cut stockouts at Walmart
Discover how a leading dairy brand transformed its sales strategy at Walmart by leveraging real-time insights to tackle inventory challenges. Faced with stockouts during a critical promotional period, the brand implemented Trax's Signal-Based Merchandising program, resulting in a remarkable $2.3 million in incremental sales. With a focus on improving shelf conditions and backroom inventory, the brand achieved a 5.5x return on investment and enhanced on-shelf availability. Learn how data-driven actions not only resolved immediate issues but also set the stage for long-term success in a competitive retail landscape. Dive into the full case study to uncover the details!
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