Role: CPG Media & Advertising

Explore the world of CPG and retail media advertising, from marketing brands to consumers, to effectively advertising products in retail spaces both in-store and online across the digital realm. Explore industry news and find case studies on how other retailers have implemented their media and advertising strategies, and how Trax has helped. In crowded retail environments, media and advertising is the mechanism to allow your products to stand out against your competitors. Ensuring these aspects are comprehensively implemented can make a big difference to a company’s bottom line.

Blog

Case Study

Videos & Webinars

Creator Brands Are Reshaping the Rules for CPG

At Tech for Retail in Paris, Pernod Ricard joined us on stage to explore how creator- and celebrity-founded brands are reshaping CPG — and why the shelf is where disruption shows...

Creator brands aren’t just changing marketing—they’re rewriting how disruption shows up on shelf. From the stage at Tech for Retail in Paris, Pernod Ricard joined us to unpack how creator- and celebrity-founded brands are reshaping CPG dynamics. In this conversation, David Gottlieb, CRO at Trax and Henri Mercier explore why loyalty is shifting faster than traditional tracking can follow—and how in-store intelligence helps brands spot change early and act with confidence.

Blog

Case Study

Trax Quarterly: What’s New in Product Innovation

Smarter retail starts here Your quarterly roundup of new Trax product features is here! From real-time shelf visibility to seamless consumer engagement, we’re making it easier to...

Discover what’s new at Trax this quarter—from real-time shelf insights and AI-powered store actions to seamless consumer rewards. Explore the latest tools designed to help CPG brands boost on-shelf availability, improve retail execution, and deepen shopper engagement.

Blog

Case Study

Summer Lifestyles on a Budget: How Tariffs Are Changing the Way Americans Vacation and Shop

Summer’s here! The sun is shining, and everyone’s ready for vacation. Though many are ready to hit the beach and explore the world, there’s one hurdle to jump: tariffs. Accor...

Summer is here, but rising tariffs are reshaping how Americans travel, shop, and celebrate. From scaled-back vacations to budget-friendly BBQs, discover how consumers are adapting their summer plans—and how brands can stay ahead with smart insights and solutions.

Blog

Case Study

Videos & Webinars

Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption

With a surge in e-commerce, price sensitivity with tariff impacts, and supply chain complexities, it’s no wonder CPG brands need to focus more than ever on the point of sale. Bra...

CPG brands must redefine the shelf as a strategic marketing channel to adapt to changing consumer behaviors and retail challenges. Emphasizing resilience in planning and enhancing the shopper experience is crucial for engagement and conversion. Unifying physical and digital strategies, utilizing real-time data, and building cross-functional teams are essential for success. Brands should shift to behavioral-triggered marketing and incentivize pre-shopping actions to drive meaningful product engagement.

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Case Study

Videos & Webinars

Nestle + Trax Fireside Chat: The Emergence of Online & Offline

This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven pers...

This session explores the seamless integration of digital and physical shopping in retail. Discover how CPGs are leveraging omnichannel strategies, technology, and data-driven personalization to meet evolving consumer demands. Sarah DeWitt, Sr. Director, Shopper & Visual Merchandising at Nestle Brittany Billings, Executive Vice President, Global Marketing at Trax

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Case Study

Retail Media Networks: Love them or hate them, how to use them

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands ...

In the fast-paced and evolving landscape of advertising, Retail Media Networks (RMNs) have emerged as a beacon of innovation and efficiency, fundamentally reshaping the way brands connect with their consumers. Dominated by behemoths such as Amazon Advertising, Walmart Connect, and Kroger Precision Marketing, RMNs offer access to consumer insights through first-party data, allowing for personalized targeting at a scale previously unimaginable. In 2022 alone, Amazon Advertising commanded a staggering 75% market share with revenue reaching $37.7 billion, underscoring the colossal impact of RMNs in the advertising ecosystem.

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Case Study

Videos & Webinars

I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category

Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains h...

Check out this virtual presentation with Shopkick and our client, Wells Enterprises, owner of Blue Bunny, Halo Top, Bomb Pop and more! In this session, Wells Enterprises explains how they use engaging, outside-the-box campaigns to excite consumers about their products.

Blog

Case Study

Videos & Webinars

Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights

Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the t...

Join us as we dive into the evolving landscape of consumer loyalty in the CPG industry. With Instacart, in-store pick-up, and other grocery innovations shaking up the market, the traditional concept of brand loyalty is being redefined. After surveying over 10,000 consumers, the number one reason why consumers shift in loyalty for CPG brands is due to product not being on the shelf when they want it! In this session, we’ll dive into consumer shopping expectations and offer innovative solutions. Trax’s Signal-Based Merchandising is a new way to merchandise, providing brands with immediate access to insights for addressing out-of-stocks, phantom inventory, pricing disparities and more. It’s time to stay ahead during this pivotal point of disruption.

Blog

Case Study

Navigating the Evolving Retail Landscape: Insights from Industry Experts

At this years AdWeek Events, Trax engaged in a conversation with Mondelez’s Regional Vice President of Omni Shopper Activation and Strategic Partnership, Steve McGowan. This ...

From watching the video, gain better insights into various aspects of consumer engagement, shopper marketing, and the evolving landscape of retail, particularly in the context of digital technology integration.

Role: CPG Media & Advertising

Creator Brands Are Reshaping the Rules for CPG

Trax Quarterly: What’s New in Product Innovation

Summer Lifestyles on a Budget: How Tariffs Are Changing the Way Americans Vacation and Shop

Redefining Success at the Shelf: How CPG Brands Can Thrive Through Disruption

Nestle + Trax Fireside Chat: The Emergence of Online & Offline

Retail Media Networks: Love them or hate them, how to use them

I Scream, You Scream, We All Scream for a Great Customer Experience: Wells’ Creative Approach to Standout in a Crowded Category

Loyalty Disrupted: Transforming Consumer Relationships with CPGs, Utilizing In-Store Insights

Navigating the Evolving Retail Landscape: Insights from Industry Experts

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