Resource Category: Webinar

How technology can enhance shelving principles at retail

Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store

Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.

Navigating retail success for functional beverage brands

In this session, founders of prominent functional beverages share key insights on their sales strategy, revealing some of their creative wins and helping you identify a successful path to market and growth trajectory.

Best retail practices for CPG founders planning national expansion

In this webinar, successful founders share wins and failures in scaling their brands nationwide and adapting to the market. The discussion includes prerequisites for scaling a brand as well as best practices for working with national retailers and distributors, winning on shelves, and avoiding costly mistakes.

The Right Stores at the Right Time: How to ‘Crush It’ in Retail

Watch the webinar for rare insights from successful food and beverage entrepreneurs, and former retail buyers, who share their winning formulas from identifying successful paths to retail to crushing it on shelves and scaling nationally.

Broadening Your Understanding of the Shelf: A Trax & Materne Case Study

As a brand that is always looking to innovate healthy, portable and pouched products, Materne Gogo Squeez joined forces with Trax to understand the realities of what’s happening on the shelf within the shelf stable fruit category.

Webinar: What’s data got to do with it? Understanding How Shopper Insights and Shelf Data Drive Better In-Store Execution and Traffic

Join Shopkick and Trax to hear first-party consumer insights on how shopper behavior and sentiment have evolved in recent months and what to expect as we move into the Back to School season.

Fall Innovation Summit 2020: Unilever India

Fall Innovation Summit 2020: Roamler & Unilever

Download the webinar to learn how to improve your on-shelf availability, leveraging data, technology and the power of flexible resourcing.

Fall Innovation Summit 2020: FrieslandCampina

Watch the webinar presented by Christina Vrentzou, Head of Global Perfect Store, FrieslandCampina, to discover how consumer dairy brands can improve in-store execution.