Category: Webinar

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  • Videos & Webinars
Beyond the Buzz: Practical Steps for Embracing New Retail Tech
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to...
In today’s rapidly evolving tech landscape, it’s common to encounter the latest buzzwords and emerging technologies. It seems like every day there’s a new startup claiming to revolutionize the industry. Often, you’re tasked with crafting a business intelligence strategy based on new data sources that may feel unfamiliar or untested.
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Case Study
  • Videos & Webinars
How technology can enhance shelving principles at retail
In 2018, Tyson Foods joined forces with Trax to gain a deeper understanding of in-market merchandising and the reality of space-measurement across multiple protein categories. T...
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Case Study
  • Videos & Webinars
Kraft Heinz Germany uses Trax to optimize in-store execution, drive field force efficiency and realize their Perfect Store
Technology and market leaders shared key learnings about how AI-powered solutions can help CPG brands and retailers improve their category strategy, track competitors and grow rev...
Watch Leonie Frenkel, International Sales Director at Trax and Kai-Oliver Wlecke, Head of Field Force, Kraft Heinz Germany highlight key challenges CPG brands face every day and how solutions like Trax support them to optimize in-store execution, drive field force efficiency and realise their Perfect Store.
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Navigating retail success for functional beverage brands
Functional beverages are non-alcoholic drinks that contain non-traditional, “problem-solving” ingredients that improve mood and energy, and sustain health and immunity...
In this session, founders of prominent functional beverages share key insights on their sales strategy, revealing some of their creative wins and helping you identify a successful path to market and growth trajectory.
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Case Study
Best retail practices for CPG founders planning national expansion
Now that you’ve succeeded in your first retail region, what comes next? Are you ready for a national expansion? What are the costs associated with such an undertaking? Are your ...
In this webinar, successful founders share wins and failures in scaling their brands nationwide and adapting to the market. The discussion includes prerequisites for scaling a brand as well as best practices for working with national retailers and distributors, winning on shelves, and avoiding costly mistakes.
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Case Study
The Right Stores at the Right Time: How to ‘Crush It’ in Retail
Launching in retail is one thing, understanding retail is another. Familiarity with local and regional retail markets is key for emerging CPG founders to succeed. It helps you ide...
Watch the webinar for rare insights from successful food and beverage entrepreneurs, and former retail buyers, who share their winning formulas from identifying successful paths to retail to crushing it on shelves and scaling nationally.
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Blog
Case Study
Broadening Your Understanding of the Shelf: A Trax & Materne Case Study
As a brand that is always looking to innovate healthy, portable and pouched products, Materne Gogo Squeez joined forces with Trax to understand the realities of what’s happen...
As a brand that is always looking to innovate healthy, portable and pouched products, Materne Gogo Squeez joined forces with Trax to understand the realities of what's happening on the shelf within the shelf stable fruit category.
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Case Study
Webinar: What’s data got to do with it? Understanding How Shopper Insights and Shelf Data Drive Better In-Store Execution and Traffic
As shopper behavior continues to change quicker than ever, it is crucial to translate current and predicted buying habits into ideal in-store merchandising principles and activatio...
Join Shopkick and Trax to hear first-party consumer insights on how shopper behavior and sentiment have evolved in recent months and what to expect as we move into the Back to School season.
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Case Study
Fall Innovation Summit 2020: Unilever India
Unilever India’s Perfect Store program aims to translate shopper-centric guidelines into scalable and repeatable execution guidelines. Their product consultants are tasked wi...
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