Best retail practices for CPG founders planning national expansion
Now that you’ve succeeded in your first retail region, what comes next? Are you ready for a national expansion? What are the costs associated with such an undertaking? Are your operations and cash flow optimized to scale? Can you fully support your supply chain? Do you need to update your packaging and label? These are some of the questions that founders ought to address before initiating a national rollout.
Proper planning and adequate funding are essential to scale a brand nationally. So is knowing what works best for your specific brand, products, and audience, as well as the retailer that you’re about to get into.
In this webinar, successful founders share wins and failures in scaling their brands nationwide and adapting to the market. The discussion includes prerequisites for scaling a brand as well as best practices for working with national retailers and distributors, winning on shelves, and avoiding costly mistakes.
Abraham Kamarck, Founder & CEO at True Made Foods
Elizabeth Fisher, Founder & Director at Lavva
Ilana Fischer, Founder & CEO at Whisps