This Singapore startup has grown globally with its image recognition tech

When talking about technological innovation and the way it tends to rewrite the rules of particular industries, the area of fast-moving consumer goods (FMCGs) – things like drinks and processed foods – is not generally one of the first ones we think about. But as with many tech wonders that have entered our everyday lives, the things that make the most impact are often the ones we didn’t know we wanted – or, in this case, what FMCG companies wanted.

One Singaporean company is bringing this kind of change to some of the world’s largest distributors and retailers of such items. Trax has developed computer vision tech that, among other things, allows FMCG suppliers to keep track of their products on retailer shelves.

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