Singapore-based retail technology company Trax has formed an alliance with crowd-sourcing platform Snooper, which pays about 75,000 shoppers, students and retirees to take photos of products on supermarket shelves and upload them through an app.
With this, food and grocery manufacturers in Australia and New Zealand can now leverage the combination of Snooper’s on-demand, crowd-based workforce and Trax’s computer vision platform to collect and analyse real-time data of retail execution in-store, across the greatest number of outlets, with a cost-effective coverage model.
“Because of the high cost of going into a store there needs to be something actionable for that field rep or merchandiser to do. What we aim to do is provide knowledge of those gaps and give the insights for the reps to be able to action”
– Aaron Ecclestone, Country Manager, ANZ at Trax
Trax Australia and New Zealand country manager Aaron Ecclestone, speaks to The Australian Financial Review about how the alliance would help consumer product companies audit more stores, including those in regional areas, at lower cost.