Trax’s EMEA MD Martin Smethurst joins Computer Business Review for a chat
Data shows that some will sell higher volumes if you stock more; they’re elastic. Others will sell the same volumes even if you reduce shelf space; they’re inelastic. Trax technology helps retailers and manufacturers identify precisely which those are, so they can get the most out of their share-of-shelf.
With Trax announcing its largest investment round to date – raising $125 million in a round led by Boyu Capital, one of the largest private equity investment firms in Greater China – both investor and manufacturer interest is growing.