Retail Intelligence Company Trax Raises $125 Million, Brings Cameras to Supermarket Shelves

Trax’s EMEA MD Martin Smethurst joins Computer Business Review for a chat

Data shows that some will sell higher volumes if you stock more; they’re elastic. Others will sell the same volumes even if you reduce shelf space; they’re inelastic. Trax technology helps retailers and manufacturers identify precisely which those are, so they can get the most out of their share-of-shelf.

With Trax announcing its largest investment round to date – raising $125 million in a round led by Boyu Capital, one of the largest private equity investment firms in Greater China – both investor and manufacturer interest is growing.

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