How did Coca-Cola put fizz into its World Cup sales?

Following this year’s Fifa World Cup in Russia, Coca-Cola Hellenic Bottling Company (CCH), a major bottling partner for the global drinks brand, reported a 6.4% jump in revenues for the first half of 2018.

So how exactly did CCH achieve this?

Using shelf-mounted cameras and augmented reality on smartphones and tablets, Trax’s image recognition system monitors all the products on open shelves and in coolers, understanding how they differ in size, shape and colour.

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